DMA 501 MARKETING MANAGEMENT BY DR JUSTUS M MUNYOKI SCHOOL OF BUSINESS UNIVERSITY OF NAIROBI 2010 INTRODUCTION THE CORE CONCEPTS OF MARKETING. Marketing is a social and Managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others. Then the core concepts of marketing are - Needs , wants and demands - Products - Value, cost and satisfaction - Exchange and translations
Words: 52023 - Pages: 209
A PROJECT REPORT ON MARKETING RESEARCH &SALES PROMOTION WITH REFERENCE TO CIPLA LTD [pic] A PROJECT REPORT SUBMITTED TO THE Osmania University Hyderabad in partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Submitted BY M.RAMBABU (Roll No: 04808140) DEPARTMENT OF MANAGEMENT STUDIES St.Mary’s P.G COLLEGE Deshmukhi, Nalgonda Dist Andhra pradesh (2008-2010) A PROJECT REPORT STUDY ON MARKETING RESEARCH
Words: 10686 - Pages: 43
1.1 ORIGIN OF THE REPORT This report has been prepared as a requirement of the internship program BUS 400 under the BBA program of BRAC University. For my internship program, I got the opportunity to work at country‟s leading pharmaceutical company, world reputed Square Pharmaceuticals Limited (SPL). I was placed under one of the most important departments in the company Product Management Department (PMD). Basically PMD performs the all planning, implementation of plans as part of marketing management
Words: 23245 - Pages: 93
industrialization policy adaption. Then apparel industry has great contribution to the Sri Lankan economy tremendously. It provides not only the massive export income but also novel technology with opportunities to unemployment. Sri Lankan economy gained GSP+ due because of perfectiveness in apparel industry. Apparently when illustrating factors in apparel industry the trade mark is MAS Holdings which is the empire of the Sri Lanakan apparel market. The journey begun when three brothers Mahesh, Ajay
Words: 9233 - Pages: 37
Internship Report On “GSK’S Financial Performance Trend Analysis” Azizur Rahman Submitted By:- 08104091 _ _ _ _ _ _ _ _ _ _ _ _ _ 400 BUS – Spring 2012 . Jabir Al Mursalin Submitted To:- MdLecturer of BRAC Business School BRAC University
Words: 10391 - Pages: 42
Internship Report On “GSK’S Financial Performance Trend Analysis” Submitted By:- Azizur Rahman 08104091 _____________ BUS – 400 Spring 2012 Submitted To:- Md. Jabir Al Mursalin Lecturer of BRAC Business School BRAC University Date of Submission: 24 May, 2012 Dept: BBS th Letter of Endorsement The Internship Report entitled GSK’S Financial Performance Trend Analysis has been submitted for partial fulfillment of the requirements for the degree of Bachelor of Business Administration
Words: 10563 - Pages: 43
9-706-401 REV: AUGUST 25, 2006 KRISHNA PALEPU TARUN KHANNA INGRID VARGAS Haier: Taking a Chinese Company Global Only by entering the international market can we know what our competition is doing, can we raise our competitive edge. Otherwise, we’ll lose the China market to foreigners.
Words: 10226 - Pages: 41
Thesis Report On Foreign Exchange Division of Standard Bank Submitted by WWW.ASSIGNMENTPOINT.COM Banking sector is expanding its hand in different financial events every day. At the same time the banking process is becoming faster and easier. As the demand for the better service increases day by day, banks are coming up with different innovative ideas and products. In order to survive in the competitive field of the banking sector, all the banking organizations
Words: 17817 - Pages: 72
Internship Report On Management Accounting Practice At Beximco Pharmaceuticals Ltd: A Review Of Costing Function ‘Management Accounting Practice At Beximco Pharmaceuticals Ltd: A Review Of Costing Function’ by Syeda Afrina Sarwar ID: 07304063 BRAC Business School BRAC University, Bangladesh August 2011 ‘Management Accounting Practice At Beximco Pharmaceuticals Ltd: A Review Of Costing Function’ Submitted By: Syeda Afrina Sarwar ID: 07304063 BRAC Business School Submitted
Words: 15094 - Pages: 61
Medicinal Plants Medicinal Plants Medicinal Plants An Expanding Role in Development Jitendra Srivastava, John Lambert, and Noel Vietmeyer WORLD BANK TECHNICAL PAPER NUMBER 320 RECENT WORLD BANK TECHNICAL PAPERS No. 246 Plusquellec, Burt, and Wolter, Modern Water Control in Irrigation: Concepts, Issues, and Applications No. 247 Ameur, Agricultural Extension: A Step beyond the Next Step No. 248 Malhotra, Koenig, and Sinsukprasert, A Survey of Asia's Energy Prices
Words: 10235 - Pages: 41