prospects and infrastructure facilities in the urban areas motivate people to migrate to urban areas. In the rural areas, sluggish agricultural growth and limited development of the rural non-farm sector raises the incidence of rural poverty, unemployment and underemployment. Moreover, absence of non-farm employment, low agricultural production has resulted in a growth of seasonal migration. Seasonal migration is the migration for a limited period of the year when no farming activity is underway. As most
Words: 885 - Pages: 4
French edition. Its paper version was suspended in 2001 due to internal financial problems; and, the new English monthly magazine was re-launched in October-2009. Their existing website is in English, Chinese, and French; thus, catering to a range of population. The English version of the magazine has 68 pages and French edition has 16 pages. As evident from the magazine issue, the primary purpose is to further enhance and promote mutual understanding between Chinese and African counterparts, their respective
Words: 1793 - Pages: 8
[pic] [pic] FOUNDATION DEGREE IN BUSINESS Assessment Front Sheet | |Course: |FdA Business | | |Year: |Year 1 | | |Unit Title: |Introduction to Marketing | |
Words: 1928 - Pages: 8
PRESENTED TO G. NDUATI A project proposal submitted in partial fulfillment of a degree in International Business Administration (marketing) ABSTARCT The case study will aim at collecting information from respondents on the factors affecting impulse buying. The research design to be used in this study will be descriptive research. CHAPTER 1 1.0 INTRODUCTION. 1.1 Background of study. Impulse buying occurs ―when a consumer experiences a sudden, often powerful and persistent
Words: 5079 - Pages: 21
report analyses fast food consumption propensities in China and compare with Australia in the 5-year period from 2007 to 2011. After Introduction, it firstly illustrates favourable and challenging factors in China, clarifying fast food market and pointing out the influences of population and Chinese population on fast food market. Subsequently, it analyses fast food consumption trend with several statistics provided, forecasts consumption propensities, and accesses Chinese and Australian fast food markets
Words: 2845 - Pages: 12
PESTEL ANALYSIS OF IKEA ENTERING INTO INDIAN MARKET INTRODUCTION VISION: The IKEA’s vision globally is to create a better everyday life for the many. MISSION:- Ikea's mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them (IKEA 1994). IKEA
Words: 2669 - Pages: 11
Aging Population Demographic means the branch of sociology that studies the characteristics of human population. Demographic factors consist of age, sex, education level, income level and other things. The topic I would like to discuss is about the aging population and how it affects the challenges which are related to health care. Dramatic changes are taking place in this demographic structure of the United States. By the year 2030, twenty-two (22) percent of the population will
Words: 1143 - Pages: 5
TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 3 2. INTRODUCTION 4 3. SITUATION ANALYSIS 5 3.1. PESTEL Analysis 3.1.1. Political factors 3.1.2. Social factors 3.1.3. Economic factors 3.1.4. Technological factors 3.1.5. Environmental factors 3.1.6. Legal factors 3.2. Porter’s Five Forces 3.2.1. Bargaining power of customers 3.2.2. Pressure from substitute services 3.2.3. Bargaining power of supplies
Words: 3925 - Pages: 16
report on “Factors influencing consumer behavior specially focuses on Colgate toothpaste” that’s why we prepare it. 2. Significance It enhances our knowledge base. It gives us a broad idea about marketing analysis. 1.3. Scope of the report Today's business world is a place of challenge. Challenge and problem can come from anywhere & anytime. Marketing prepare people to cope with the competition. 1.4. Objective of the Report 1.4.1 Broad Objective: To identify the factor those influence
Words: 6502 - Pages: 27
fastest-growing major emerging markets; over the first decade of the 2000s China sustained an annual gross domestic product (GDP) growth rate of 9 percent, while India achieved 7 percent growth (Rand, 2011). With U.S. growth sluggish and Europe experiencing its own economic crisis, it is no wonder the “Asian giants” are attracting the interest of marketers.” White, S. (2012) The population growth that has occurred over the past couple decades has been dramatic not just in the U.S., but in several other countries
Words: 2144 - Pages: 9