ROSKILDE UNIVERSITY Department of Communication, Business and Information Technologies Brand preference on Mobile Purchase among the Students of Roskilde University Bachelor of business studies Project Report Supervisor: Professor Poul Dines Submitted to Department of Communication, Business and Information Technologies Submitted by Ramesh Rijal, Student number: 50593 May 24, 2013 Student Number: 50593 I declare that “the brand preference on mobile purchase among the students of
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MARKETING RESEARCH METHODS ASSIGNMENT 1 (RESEARCH PROPOSAL) Factors influencing the consumer buying decision of mobile phone in Malaysia Group Members: Word count-2579 1.1 Introduction 1.1 Background With recent advancements in technology, the term mobile phones become obsolete and is replaced with the word ‘smart phones’, which has adjusted its position as the ‘new information medium’ (May and Hearn, 2005), due to the ever
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Choice Criteria in Mobile Phone Selection: An Investigation of Malaysian University Students Safiek Mokhlis (Corresponding author) Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: safiek@umt.edu.my Azizul Yadi Yaakop Faculty of Management and Economics, Universiti Malaysia Terengganu 21030 Kuala Terengganu, Malaysia e-mail: azizul_yadi@umt.edu.my (Received: 9-11-11/ Accepted: 30-11-11) Abstract The widespread use of mobile phones, the various
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study is to analyse the factors of affecting the students’ purchase intention on mobile phone in Johor. The result is useful for manufacturer to take the feedback and make the improvement in the future. There are many factors of purchase intention and it changes with the time. Therefore, this study will focus on 4 variables to analyse which are brand, price, feature and recommendation by friends and family. Moreover, data were collected from Southern University College students in Johor Bahru. This
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Chapter I INTRODUCTION ` The Provincial Government of Laguna is committed to pursue a constitutional provision under Article 2 Section 17 to establish a university and promote the rights of all Lagunenses to quality education at all levels. It is also aware of its obligations to give the less privileged but talented and gifted students of the province of Laguna the opportunity to develop their potentialities and is committed to establish and operate vocational, technical, and higher education to
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PAGE THE INFLUENCE OF BLACKBERRY MOBILE PHONE ON NIGERIAN STUDENTS: A STUDY OF UNIVERSITY OF LAGOS UNDERGRADUATES. By OLISEH KONYENUM CHIJIOKE . MAY, 2012 ABSTRACT The study assumed that youths no longer have boundaries as to when and where to use and not to use the mobile device and thus, It sought to explore the influence of blackberry mobile on Nigerian students. The research was conducted to study the influence of blackberry mobile phone on the students’ lifestyle. The theoretical basis
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of mobile phones has squeezed this large world and brought it into the palm of human being. However mobile phones have always been instigating debates among the people about their merits and demerits. Apart from the instant access they give us, mobile phones have multipurpose uses ranging from business work, means for entertainment and ensuring security. On the other hand, they have some disadvantages like initiating violation of privacy, unnecessary wastage of money, talking on mobile phones while
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2039-9340 (print) Mediterranean Journal of Social Sciences MCSER Publishing, Rome-Italy Vol 4 No 12 October 2013 Factors Affecting Consumer Buying Behavior of Mobile Phone Devices Mesay Sata School of Management and Accounting Hawassa University,Ethiopia Doi:10.5901/mjss.2013.v4n12p103 Abstract The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in Hawassa town. In order to accomplish the objectives of the study, a sample of 246 consumers were
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prevails in this service sector vis-à-vis other service sectors. Also, implementation of ‘the mobile number portability’ in October 15, 2008 in Malaysia has made it easier to switch to other service providers. Thus, the following are hypothesized: H1: A high level of switching cost is less likely to make mobile phone users switch to other service providers; and H2: A high level of switching cost moderates the relationship between service satisfaction and service switching. This paper will discuss
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Sayan Chakraborty. Mobile phone usage patterns amongst university students: A comparative study between India and USA. A Master’s Paper for the M.S. in I.S degree. April, 2006. 53 pages. Advisor: Diane Kelly Mobile phones are one of the most common information access devices with almost 31% of the global population having access. This exploratory study investigated usage patterns of, and attitude about, cell phones among university students in a mature market (United States) and a rapidly growing
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