parts of NORTH AMERICA. Emami has also set us its overseas Branches in UK & UAE. Emami Products are available in Nepal since 1997. Himani Boroplus Antiseptic Cream and Himani Navratna Oil have become category leaders over the period. “Fair and Handsome” cream for men is a product of Emami Ltd, in association with Activor Corp.USA. The cream claims to have a unique formula which makes skin fairer in just 4 weeks. It has double strength peptide complex which makes the product suitable for tough
Words: 337 - Pages: 2
Mediaaaa… Correlations | | | B1 Volume | B1 Bar Media Investment | C6 Sales Volume | C6 media Investmtent | B1 Volume | Pearson Correlation | 1 | .413* | -.063 | -.033 | | Sig. (2-tailed) | | .012 | .714 | .850 | | N | 36 | 36 | 36 | 36 | B1 Bar Media Investment | Pearson Correlation | .413* | 1 | -.322 | .521** | | Sig. (2-tailed) | .012 | | .056 | .001 | | N | 36 | 36 | 36 | 36 | C6 Sales Volume | Pearson Correlation | -.063 | -.322 | 1 | -.298 | | Sig. (2-tailed)
Words: 296 - Pages: 2
[pic] Society & Health Student Number: 21200042 Activity 1 Action Research It is a research oriented toward the enhancement of direct practice (Smith, 2007). Bias It is systematic error created during the design, measurement, interviewing or sampling. Any influence that distorts the results of a study and undermines validity. (Polit and Beck, 2008). Codes Codes are the combination of data for themes, ideas, concepts
Words: 2964 - Pages: 12
118 | CASE STUDY: ALL IS FAIR IN “FAIR AND HANDSOME” ABSTRACT: The fairness cream market is flourishing in India, a country that represents a unique amalgamation of social, religious, and cultural stigmas and stereotypes. Uptill now fairness creams were targeted only for women, but now 20th century “MEN” too are very conscious about their looks. To satisfy their needs, Kolkata based Emami launched world’s first men’s fairness cream “FAIR AND HANDSOME” in 2005.The goal of this paper
Words: 2905 - Pages: 12
A Project On Consumer Behaviour Submitted To University of Mumbai In the partial fulfillment of the B.M.S. Degree By Vivek .R. Jaiswal Roll No. 29 Uder the guidance of Prof. Furquan Shaikh Studying at Rizvi Education Society’s Rizvi College of Art, Science & Commerce Rizvi Educational Complex, Bandra (West), Mumbai Academic Year 2012-2013 Declaration I Mr.Vivek .R. Jaiswal a student of the TYBMS class, Roll No.29 of the academic year 2011-2013 studying at Rizvi
Words: 6277 - Pages: 26
Final Report A Study of the Product Launch & Targeting Strategy followed by Emami Fair & Handsome Under the Esteemed guidance of Prof. Avinash Kapoor Section – C Group – 8 11P156 Rahul Pinnamaneni
Words: 6633 - Pages: 27
Emami From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Emami (disambiguation). Emami Limited | Type | Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12)
Words: 3818 - Pages: 16
make skin fair and handsome in 4 weeks. It also helps in relieving stress and fatigue signs - gives men's tough skin a firmer look. Emami Fair and Handsome World's No.1 fairness cream protects men's face from sun's UV Rays. Swot analysis of Emami fair and handsome Strengths * Fair & handsome ‘the awareness level of this higher for this brand. And introduction of “Menz Active” fairness cream for men * Fair & handsome USP - Fairness in Six Weeks has worked better for it. * Fair & handsome
Words: 2786 - Pages: 12
need in the market for men specific fairness creams, Emami launched ‘Fair And Handsome’ – the first men fairness cream to be launched in India in 2005. Emami roped in Shahrukh Khan as its brand ambassador two years later and came out with the popular ‘Hi Handsome’ television commercial. The product was a success and instantly led to a plethora of men grooming products including fairness creams to enter the market. HUL came with Fair & Lovely Menz Active in 2006 and next came Nivea for Men Whitening
Words: 3067 - Pages: 13
Comparative study of three men’s fairness cream Karan shah (T.Y BBA) Roll no: - 25 Navrachana University Final thesis ACKNOWLEDGEMENT
Words: 6127 - Pages: 25
