CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FAIRNESS CREAMS FOR MEN” Synopsis of the project report to be submitted in partial fulfillment of the requirement for the degree of master of business administration. SYNOPSIS Title: “AN EXTENSIVE STUDY ON CONSUMER BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO FAIRNESS CREAMS FOR MEN” Introduction: Till the last decade it was almost unimaginable that there would be a fairness cream for men among male grooming products. As it turned
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with the fairness cream segment of FMCG industry. HUL is leading the market in many segments from last couple of decade. But right now it is facing a good competition from the other existing companies like P&G, Marico, Godrej, Dabur etc. A full data of these companies and there market share is given in the following above table. Market Share of Companies Company % HUL 46.2 P&G 6.3 Dabur 5 ITC 6 GCPL 2.1 Emami 14.3 Cavin Care 11.5 Marico 8.6 Prices of Various Fairness Creams Product
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Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Aneel Karnani Stephen M. Ross School of Business The University of Michigan 701 Tappan Street Ann Arbor, Michigan 48109-1234 Phone: (734) 764-0276 Fax: (734) 936-8715 E-mail: akarnani@umich.edu March 2007 UNIVERSITY OF MICHIGAN Doing Well by Doing Good SMJ 07-6615 rev Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Abstract According to the ‘doing well by doing good’ proposition, firms have
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[pic] STUDY OF THE BUYING BEHAVIOUR OF CONSUMERS TOWARDS FAIRNESS CREAMS 1) Introduction / aim / objective 2) Industry overview and competitive analysis 3) Segmentation and targeting 4) Differentiation 5) Positioning 6) Marketing mix and resource capabilities 7)Research design a) Aim and objective....define the problem and outcome of research b) Sampling design c) Questionnaire design d) Sources of secondary data 8) Discussion and analysis of research findings 9) Strategic recommendations
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PROPOSED MBA RESEARCH TOPICS SOFTWARE ANALYSIS BUSINESS DECISION IMPACT ON PEAK FINANCIAL PERFORMANCE CONTAC T INFORMATION Primary Contact: Dawn Simon Director, Co-Manager Equity Technology Team Merrill Lynch Investment Managers 800 Scudders Mill Road Plainsboro, NJ 08536 Phone: 609-282-0328 Fax: 609-282-6597 Secondary Contact: Martin Seyffert Research Associate Equity Technology Team Merrill Lynch Investment Managers 800 Scudders Mill Road Plainsboro, NJ 08536 Phone:
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MARKET SEGMENTATION Market Segmentation is known as the process of defining and subdividing a large homogenous market into clear segments where each segment has clear wants, needs and demands. The objective is to create a marketing mix that matches the expectations of consumers in that particular segment. Four factors that affect market segmentation are : 1. Clear identification of the sector 2. Measurability of its effective size 3. How accessible it is through promotional efforts
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Top 10 Best Fairness Creams For Men in 2014 Just like women, men love to spend hours and hours in front of the mirror, and see how well their skin is. The urge to look beautiful and gorgeous is present in every individual. This has led to the multinational cosmetic brands come up with excellent skincare products. If you’re to choose the best skincare cream, you’ll definitely choose the one which whitens your skin. Having white and fair skin is a dream of every man and woman. For the curious females
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BRAND IMAGEBrand image is the current view of the customers about a brand. It can be defined as a unique bundle of associations within the minds of target customers. It signifies what the brand presently stands for. It is a set of beliefs held about a specific brand. In short, it is nothing but the consumers’ perception about the product. It is the manner in which a specific brand is positioned in the market. Brand image conveys emotional value and not just a mental image. Brand image is nothing
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Are you for or against Net Neutrality? I am in favor of Net Neutrality. I believe in Net Neutrality and the freedom of speech on the Internet. Content within a site should be free to the public. By protecting open Internet, it will insure that the Internet is not own by only a hand full of key players in the industry like Google, Verizon, Comcast dominating the Internet. What are your thoughts concerning this? My major concern about net neutrality is that few key companies would dominate
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1. Using examples, explain the difference between obscene and indecent materials. Obscene and indecent both have different meanings but are similar in many ways. Obscene material is described as disgusting or repulsive but indecent material is described as being offensive to the public. Both obscene and indecent can be view differently by the public; however, the Constitution plays a role with indecent material. Obscene material "is not protected by the First Amendment,” (The Dynamics of Mass
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