MBA II CONSUMER BUYING BEHAVIOUR TRENDS OF MALE GROOMING PRODUCTS CONSUMER BEHAVIOUR PROJECT BY SOURADEEP ACHARJEE – 14202041 AMRAPALI DUTTA – 14202127 PAHELEE KARAK – 14202163 MOUMITA SAMANTA – 14202230 SANCHARI SAHOO - 14202244 1 DECLARATION We hereby declare, the project report “CONSUMER BUYING BEHAVIOUR TRENDS OF MALE GROOMING PRODUCTS" is our own work, to the best of our knowledge. It contains no material which has been accepted for the award of any other
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would continue to support portfolio expansion, like in the past. The company’s sub-segmentation strategy of launching variants and brand extensions has worked out well. Emami is a market leader in under penetrated segments like Fairness cream, Antiseptic cream and Cold cream market. Robust outlook of personal care market could prove to be beneficial for Emami going forward. Even the cooling oil market outlook is robust & hence Navratna Oil would do well. Rural India would be a major growth catalyst
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middle class) and the ‘global Indians’ (earning>Rs1000000). Through exhibit 1 and exhibit 2, we can see that different social classes have different dominant cultural values identification in different product categories. In the case of Fairness Creams, the middle class values more on the co-operation, self esteem and individualism, while the upper class values more on the respect for work, innovativeness and gifting trends. In the case of Hair Oil, the middle class focus on the value the product
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1.0 Introduction This case study analysis focuses on misplacement of cultural imperatives bymounting unethical advertisement campaign by two Indian package mass consumptioncompanies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skinlightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter onapplication of unethical promotional strategy to generate large volume of sale and maintainmarket leadership position in India skin care industry
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ASSIGNMENT 1 5 EXAMPLES EACH ON ANY 3 KINDS OF FORGETTING CHARITHA VASUDEVAN 140702015 I MA According to Paul Connerton, a sociologist and a scholar at the University of Cambridge, there are seven types of forgetting. He argues that 'forgetting' is not necessarily a failing, but it is a combination of actions that lead to one term - forgetting. The seven types of forgetting, in his view, are: 1. Repressive erasure 2. Prescriptive Forgetting 3. Forgetting
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Historical Information Happy Joe’s Pizza and Ice Cream Parlor is a popular, family-friendly pizza chain predominantly located in the Upper Midwest. Joe Whitty opened up the first Happy Joe’s Restaurant in East Davenport, Iowa on November 16, 1972. While working as a supervisor and a manager for Shakey’s Pizza, in the late sixties, he thought about combining a pizza and ice cream parlor because he always noticed customers walking down the street to get ice cream after leaving the restaurant. Joe had suggested
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ABOUT THE COMPANY 1. Details about the promoters of the company. Johnson and Johnson 2. Vision and Mission of the company credo, it states that as a company, their first and number one responsibility is to the doctors, nurses, patients, mothers, fathers, employees, communities, and stockholders. Their credo challenges them to put the needs and well-being of the people they serve first. * Provide high quality products for doctors, nurses, patients, and parents. * Treat employees
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Clinical & Experimental Dermatology Research Research Article Junaid et al., J Clin Exp Dermatol Res 2014, 5:2 http://dx.doi.org/10.4172/2155-9554.1000212 Open Access Indian Cosmeceutical Market: A Study of Consumer Preferences and Consumption Patterns Abdullah Bin Junaid*, Reshma Nasreen, Ravichandran N and Faheem Ahmed Department of Management, Jamia Hamdard, New Delhi, India Abstract The study was done to investigate various factors that are associated with the consumption behaviour
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Language has been selling like an old flavor of ice-cream and has been served repeatedly to millions of students in all the schools for the past decades. Most of us actually have tried this 'ice cream' but not everyone had liked it. These schools though, exerted a conscious effort on how to smoothly deliver this subject matter to every student. Like ice-cream makers, public schools claim that they have already mastered this overwhelming 'ice-cream-making' process. While private schools brag that
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flavors – vanilla, chocolate and coffee § Today: franchises all around the world 28/01/2015 2 Company Strategy Häagen-‐Dazs • Producing excellent ice cream – high quality product • Aim target consumers are the younger and fashionable • Häagen-‐Dazs as a lifestyle • Higher price segment • Establish flagship stores
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