2014 Cost Reduction in Logistics Operations Vijay Ramamoorthy Roll No: 173 PGDM, Batch 19 A Project Report on “COST REDUCTION IN LOGISTICS OPERATIONS” A Project Report submitted in partial fulfilment of the requirement for the award of POST GRADUATE DIPLOMA IN MANAGEMENT (PGDM) Submitted by: Vijay Ramamoorthy PGDM, Roll No. 173, 19th Batch (2013-2015) Submitted on 01st July, 2014 Under the guidance of Mr. P. Meenakshi Sundaram Project guide (Deputy Manager, Logistics, CavinKare)
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product is made available to consumers and salespersons use aggressive selling techniques to sell at all costs. Management usually sets sales targets and bonuses to induce salespersons to maximise sales. An example of this kind of product is “fairness facial cream” being marketed through door-to-door selling. (d) Marketing orientation: A company that claims to be marketing oriented do not make the product until such time it has researched and is convinced what the
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acquired soap factory De Duif (Dutch: The Dove) in The Netherlands, from which the English brand name Dove is derived. Dove has been positioned throughout its history without referring to it as "soap", but as a "beauty bar" with one-fourth cleansing cream. Dove has a great consumer following and has established itself as a premium Soap or rather a beauty bar in the market as well as in the minds of the consumer. [pic] Target Audience The target audience for Dove is basically •
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major presence currently in the 30 big cities across India 3 • It is sold extensively by push carts since most customers are impulse buyers and it believes in giving maximum visibility to the products Promotion • • • Promoted as the “ice cream with the big heart” which is taken from its logo A “good, honest, daily scoop of pleasure” Extensive publicity campaigns especially organised by Cornetto Walls like “luv reels” and “just one cornetto” promote the youthfulness of this brand • • Feist
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A. EXECUTIVE SUMMARY Aim : To study the growth of cosmetics industry in India. Women cosmetics market growth on a period of time along with a strong increase in male cosmetics market. Cosmetic brands promotions and advertisements in attracting customers. Consumer behavior in accordance with the utility drawn from the usage. Medicinal & Herbal/Ayurvedic Cosmetics market & Fake cosmetic industry in India. Methodology : A sample survey conducted on UG and PG students regarding their cosmetic usage
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of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water
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1 Differentiating Between Market Structures Kimberly Adcock ECO/365 December 7, 2015 J. Carl Bowman Differentiating Between Market Structures
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Managing Brand for the long run : Brand Reinforcement and Revitalization Prof. Vikas S. Dole, Lecturer Neville Wadia Institute of Management Studies & Research, Pune- 01 Email: dolevikas@gmail.com, Mobile: 09764823924 Abstract: A strong brand is a powerful driver of sales, profit and shareholder value. That’s why market value of fortune companies is more in intangible assets. Even the most popular brands face the danger of getting lost unless they reflect the changing customer preferences
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they take medication for their depression/anxiety, and which form of our product they would prefer to purchase (roll on, cream, liquid, pills). The sampling method that I chose was probability sampling. I chose this method because it means everyone gets the chance to be picked meaning that the results will represent the whole group of interest. Another example of the fairness in this method is someone reaching into a box full of names and picking one out. The selection process ensures that everyone
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America has many a strange holidays including national hammock day and national ice cream day but is Columbus day actually qualified to be a national holiday? There are people on every side of this controversy with some saying Columbus day is as important to American Culture as the bald eagle, others stating it’s derogatory to cultures and facts, and still more who stand in the middle ground. Columbus day should be changed to a more appropriate and accurate holiday. Changing the holiday is the best
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