International Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236 IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY IN COSMETIC PRODUCT S. Sivesan* Abstract: In the present business environment, marketers are using different kinds of marketing strategies to achieve the organizational goals. Celebrity endorsement is one of the marketing strategies which are adopted to achieve the organizational goals. Celebrity endorsement advertisements have been known as ‘ubiquitous
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|BUSINESS ETHICAL BEHAVIOR & CORPORATE SOCIAL RESPONSIBILITY | | | |Student’s Name:Renee Giordani | | | |Course Title:Sales Management
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and baked goods. As of December 28, 2013, there were 10,858 Dunkin' Donuts points of distribution[1], of which 7,677 were in the U.S. and 3,181 were international. Baskin-Robbins is the market leader in the U.S. for ice cream. It develops and sells a full range of frozen ice cream treats[2]. As of December 28, 2013, there were 7,300 Baskin-Robbins points of distribution, with 2,467 in the United States and 4,833 in international markets. Corporate History and evolution of competitive and corporate
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www.spireresearch.com Men’s grooming industry Time for emerging markets to steal the show © 2012 Spire Research and Consulting Pte Ltd Men’s grooming industry: Time for emerging markets to steal the show The male grooming habit is rooted in changing norms of masculinity. Metrosexual – a term derived from metropolitan and heterosexual – refers to an urban man who pays attention to his grooming and appearance. This article explores why the male groomer segment still has plenty of room to
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S w 9B09A017 DABUR INDIA LTD. - GLOBALIZATION R. Chandrasekhar wrote this case under the supervision of Professor Niraj Dawar solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Ivey Management Services prohibits any form of reproduction, storage or transmittal without its written
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MANAGEMENT PRACTICES FINAL REPORT Online Projects, Reports, Presentations.. :) www.studentsgoonline.blogspot.com PHASE 1 Executive summary: Nestle has been serving this world for over one hundred and thirty years. It has differentiated itself through its high quality product mix and positioned itself as health and Nutrition Company while targeting the health conscious people throughout the world. Nestle started its operations in Pakistan back in1988, by acquiring a
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One in two Filipino women are users of skin whitening products. This is what marketing research company Synovate claimed in 2004 (Spickard and Rondilla 79). Ten years later, a documentary entitled ‘Dark Girls’ came out with interviews from dark skinned people of different ages, talking about the pursuit for lighter skin. One interviewee gave his opinion on African women’s desire for lighter complexion, going on to say: […] most of the women wants [sic] to have, cause what they see on TV over there
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INDUSTRY PROFILE Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks
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sugar in an attempt to develop the alternative source of nutrition for mothers who were unable to breastfeed. Nestle is one of the world’s largest food producers. The company has been in existence for over 140 years and continue to thrive on ideas of fairness, honesty and long-term thinking. Nestle’s main objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry (source www
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ecologically sustainable, meeting the needs of the present without compromising the future. * Meaningfully contribute to local, national and international communities in which we trade, by adopting a code of conduct, which ensures care, honesty, fairness and respect. * Passionately campaign for the protection of the environment, human and civil rights and against animal
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