The Drugs and Magic Remedies (Objection Advertisement) Act, 1954 R. Muralidharan Advocate, Patent Agent Law Lecturer Krishna and Saurastri Summary • Historical Perspective • The Drugs and Magic Remedies (Objectionable Advertisement) Act, 1954 – Scheme – Objective – Definitions • • • • Prohibitions Penalty Saving- Exception Power of Central Government Historical Perspective • The Drug Industry was practically non-existent in India • The first world war changed
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Rs. 100 million for the one-day roadblock. On the 21st of September 2010, readers of ‘Times of India’ in Mumbai, Delhi, Bangalore, Pune and Chennai were taken by surprise when their newspapers ‘talked’ to them about the Vento. This first ever advertising campaign of its kind in the world was achieved using an i-pod sized
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trying to advertise their products by having “customers” telling other customers their opinion on the products. Other marketing strategies in The Joneses is that they use the strategic business unit, which is instead of large corporations advertising about their product, instead; they have marketers from different age groups get together become a “fake” family, Each strategic business unit has its own rate of return on investments and growth potential by their employer’s monthly reviews. Another
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2013 Ethics and Decisions Should We Restrict Marketing to Children? This issue of whether or not advertising aimed at children should be restricted is a strange one to me. When presented with the issue, my first thought was, “Assuming, of course, that the advertising is truthful (which, if it’s not, is a problem unrelated to whom its target audience is), why would we need to restrict advertising to children?” Thinking about it a bit, I was unable to think of a reason why it would be wrong to market
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Advertising whereby the only connection the consumer has to the product is the advertising and the only way a consumer can act on the advertisement or commercial is to return a coupon or make a phone call. Direct-response advertising is geared to eliminate an intermediary in the purchase process. It can utilize a wide range of media, from matchbook covers to print or radio and television, although it is typically conducted through the mail. In direct-response advertising, the effectiveness of the
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marketing researchers, advertising personnel, purchasing personnel, field and retail sales person, and retail store managers; 2) consumers perceptions of various marketing practices; and 3) nonbusiness professors and marketing practitioners beliefs about the appropriateness of applying marketing principles to social issues and ideas. Within these different areas, there are several different incidents of abuse that can occur and a few examples are: deceptive advertising, fictitious pricing, incongruence
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for by an identified sponsor.(William J. Stanton, 1986) Advertising is communication media that can be used to provoke customers to purchase the goods and services. For that we use various advertising media such as television, radio, newspapers, magazines, direct mail as well as hoardings. Businessmen apply more than one above mentioned media to attract the customers. They often try to select the most appropriate and suitable advertising media to reach towards the large number of customers. In addition
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says that there should be guidelines to the way advertisements are displayed to the public. Although that is the way advertising has been working for many years now, I agree and disagree with Sue Jozui. I agree with Jozui’s point of view of both not having using celebrities to advertise the product a company is trying to sell to the public and also having guidelines to advertising. Using celebrities to sell merchandise can be portrayed as an everyday object that they use, but in reality, they are
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SCHOOL PAN-ATLANTIC UNIVERSITY BUSINESS ETHICS ADVERTISING ASSIGNMENT FOR GROUP 2 Members of Group 2: Ayodeji Akintayo Hadiza Abdulahi Chinonye Iheanachor Chiamaka Ezediunor Pelumi Oyegbami Olaseinde Osunba Sehinde Afolayan Kehinde AdeIfe Give two examples each of (1) Adverts that pass on correct message to the customers. (2) Adverts that mislead customers about the products. (3) Adverts that are completely false. Correct adverts: 1. Advert for Hypo bleach:
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Gender in Advertisements Introduction Publications and writings have always been used to express ideas and thoughts about particular people things, goods, services as well as civilizations, and the same are also used to document history and get evidence about the events and happenings of the past. It is eminent to mention here that all the various forms of publications have their own style of writing and have been produced to serve some particular purpose, which is different from all the
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