Bait and Switch Strayer University Leg 500: Law Ethics and Corporate Governance December 5, 2010 Abstract This paper will cover bait and switch advertising techniques employed at Rally Motors. We will examine how consumers can seek relief via the Lanham Act and the U.S. Federal Trade Commission for false and misleading advertisements. We will discuss the unethical behavior exuded by Mr. Tony Sulka, the salesman at Rally Motors, and how he promised Ms. Betty Algur $3000.00 for her trade
Words: 1579 - Pages: 7
This organization was a helpful charity that they wanted to show the community that people are out here to help out in any way. If Gerard promoted by advertising this event and explained to the community that this was to benefit the organization Kids Care then instead of giving the donations up, he decide to pocket all the cash. This is known as false advertisement to the community and to the organization that you have been helping promote the information for. In the state of Georgia, there are two
Words: 400 - Pages: 2
Business Law and Corporate Ethics Shawn Greiner May13, 2014 Faculty: Jonathan McGovern BUS2112 A05 Argosy University Online Ethical Concerns of False information Ethical lapses and moral indiscretions can occur under the pressures in today’s marketplace to generate profits. In general, business people, students, customers know the difference between right and wrong! Ethics are related to matters of right and wrong or moral conduct pertaining to marketing communications. Central
Words: 1583 - Pages: 7
To persuade you to band false/negative advertisements Thesis Statement: You see false and negative advertisements multiple times a day Thread: Your getting cheated through false/negative advertisements unwillingly Introduction: You see advertisements over 3000 times a day. You don’t even ask to see these either. Advertising has come to a whole different level. It’s not just trying to advertise the product. They have come up with ways to scam you, give you false information and being negative
Words: 488 - Pages: 2
sometimes questions arise about how this right should be interpreted, especially since the advent of the Internet”(www.degreedirectory.org). Advertising and marketing are tools used to entice and attract customers to your product. Creative and massive marketing will usually peak the interest of individuals to have an interest in your product or service. Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products
Words: 1282 - Pages: 6
Mohamud Hussein Introduction Advertising is a powerful tool used by companies to inform, and persuade for their products/service to their customers to take some action, now or in the future and to shape consumers attitude and intentions and move them to the next level of buying process. It is the method used by companies for creating awareness of their products, as well as creating new products known to the new and potential consumers. Longe (2001) defined advertising as any personal paid form of
Words: 948 - Pages: 4
Bait and switch advertising is a violation of consumer laws. It is a type of business practice where one party such as a business, will offer “bait”. This tactic is used to lure the customer by advertising a product at a very low cost. Once the customer is interested, the business will pull the “switch” and the product is no longer available at the advertised price. Instead, the product is offered at a higher price. In the video, “Bait and Switch”, the newspaper ad advertising a pickup truck
Words: 1292 - Pages: 6
Advertising is Legalized Lying In 2005, Camel put out an advert, which said, “according to a nationwide survey, doctors smoke Camel cigarettes more than other cigarette.” When I read this, I was shocked. How could a someone associate one group of people, doctors, whose number one priority is trying to save your life, and twist it so that it sounds as if they approve of something which clearly, they do not. Even though its not technically lying, its twisting a negative idea into something positive
Words: 539 - Pages: 3
Federal Trade Commission defines bait advertising as an enticing but insincere offering for a product or service where the advertiser has no intention or desire to sell. Instead, the purpose is to entice the consumer to buy another, usually higher priced, item or service that is more advantageous to the advertiser. The primary purpose of bait advertising is to identify potential buyers of the type of merchandise being advertised (“Guides against Bait Advertising“, 2011, para. 238.0). The advertisement
Words: 1704 - Pages: 7
1. Consumer Profile: _The number of males and females in a number of age groupings (2012): 0-14 years: male 2,050,403, female 1,946,829 15-64 years: male 7,532,611, female 7,326,120 65 years and over: male 1,451,869, female 1,707,744 _In Australia, for couple families with two incomes, the median income for those with children was $2,310 and those without children was $2,081. _Literacy level: Australia has a very high literacy rate. About 99% of Australians are literate. 99% male and 99%
Words: 696 - Pages: 3
