Appendices Appendix 1: Cocoa Delights media plan ‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 12 3456 7890 Fax: 12 3456 7890 Email: mediaplanning@cocoadelights.com Website: www.cocoadelights.com Contact: Coco Jones Table of Contents Executive Summary ........................................................................................................ 117
Words: 6038 - Pages: 25
DIPLOMA OF BUSINESSCOURS Assessment Task 3 UNIT BSBADV507 Develop media plan ARIF MAHIUDDIN 1. Wimonrat kawsuwan 1221 2. I putu gede gunawan 1300 3. Kantaya Sangprasert 1419 Business description Health is the need every human. According to “No disease is great” but nobody escaped the illness because we have a life and activities in the city. Among the bad environmental and not suitable for living safely. Because we have to meet the air contaminated with
Words: 4104 - Pages: 17
Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna
Words: 219845 - Pages: 880
upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas. Mass media performs three key functions: educating, shaping public relations, and advocating for a particular policy or point of view. As education tools, media not
Words: 1486 - Pages: 6
COMMUNICATION: ADVERTISING COMPENDIUM (C.A.C.) CHAPTER 1 — INTRODUCTION TO ADVERTISING CHAPTER OBJECTIVES 1. Discuss the elements of effective advertising. 2. Define advertising and identify its types and roles. 3. Identify the five players in the advertising world. 4. Explain the evolution of the advertising industry and the current issues it faces. CHAPTER REVIEW Effectiveness is at the heart of companies’ desire to advertise. Though advertising ultimately aids
Words: 28864 - Pages: 116
Nurture and Realize Your potential NATIONAL ECONOMICS UNIVERSITY Faculty of International Economic RESEARCH REPORT Dr. Thanh Herb Tea: The success Instructor: Pham Phuong Lan Group Trinh Thu Ha Class: I7M – Intake 7 Autumn Hanoi, June 7th, 2012 Acknowledgement The first thing, we want to acknowledge our deep gratitude to our teacher, Mrs. Pham Phuong Lan who always gets enthusiastic for giving us many useful lessons as well as valuable advice. Without this help, this
Words: 5488 - Pages: 22
CHAPTER I THE PROBLEM AND ITS SETTING Introduction As we all know, overpopulation does not only affect the smallest unit of the society, which is family itself, but also, our country as a whole. It may alter the development and quality of life of every family since parenthood does not merely end on giving birth, but extends to the upbringing of every child, and providing for all their needs. In the Philippines, we often affiliate the concept of family planning to responsible parenthood
Words: 6070 - Pages: 25
..........................................................................................3 Proposed Elements ....................................................................................................................................4 Advertising....................................................................................................................................................4 Website .......................................................................................
Words: 2939 - Pages: 12
58 Lecture Link 16-1: Subliminal Advertising 16.58 Lecture Link 16-2: Autowrap Mobile Advertising 16.58 Lecture Link 16-3: Dealing with Changes in Personal Selling 16.59 Lecture Link 16-4: Sampling Works Wonders 16.59 Lecture Link 16-5: Viral Marketing Used to Promote Yu-Gi-Oh! 16.60 Critical Thinking Exercises 16.61 Critical Thinking Exercise 16-1: Identifying Product Placement 16.61 Critical Thinking Exercise 16-2: Advertising Appeals 16.62 Supplemental Cases 16
Words: 9043 - Pages: 37
IMPACT OF ADVERTISING ON SALES VOLUME OF A PRODUCT A case study of Starcomms Plc, Nigeria. Bachelor’s thesis Degree Programme in International Business Valkeakoski, 19 December 2011 Adekoya Olusola Abiodun ABSTRACT VALKEAKOSKI Degree Programme in International Business Global Marketing Author Adekoya Olusola Year 2011 Subject of Bachelor’s thesis Impact of advertising on sales volume of a product ABSTRACT The major aim of this thesis was to demonstrate the impact of advertising on the sales
Words: 10140 - Pages: 41
