designs, develops and markets athletic footwear, apparel, equipment and accessory products. Former CEO and Pres. Philip Knight co-founded Blue Ribbon Sports with Mr. Bill Bowerman in 1962 which officially became Nike in 1978. At first, Nike was known to distribute inexpensive, superior-quality Japanese athletic shoes to American consumers to break Germany’s domination of the domestic industry. Today, Nike Inc. manufactures and distributes athletic shoes to a global market and some 40% of sales
Words: 3446 - Pages: 14
The Textile Apparel & Clothing Industry in India Market Research 2009 Market Research on Textile Clothing & Apparels Prepared for Italian Trade Commission, Trade Promotion Section of the Consulate General of Italy Mumbai By ACE GLOBAL PRIVATE LIMITED NEW DELHI, INDIA Table of Contents 1. Introduction................................................................................................................... 1 1.1 Objectives .....................................
Words: 3013 - Pages: 13
summary The purpose of this marketing plan is to introduce Apple into a new market that has the potential to make the company leading further in the high-tech industry. The proposed product is the iWatch, a smart watch that features Apple’s latest technology. This product will allow the company to penetrate the market of wearable technologies, which will weight 1.4 billion dollars by the year 2018. In fact the market demand is increasing steadily in regard of this new type of technologies. Companies
Words: 4293 - Pages: 18
Niche Market Defined According to Phillip Kotler, a niche is a narrowly defined customer group. Niche markets primarily consist of market segments within the larger market place who have similar demographic, psychographic, buying behavior and/or lifestyle characterics. The Fenix Group started with two entrepreneurs, Anthony Keung (Chinese) and Masaaki Ogino (Japanese) who shared the same business philosophy, which is aiming at niche markets, that most times are left untouched or under-served.
Words: 2598 - Pages: 11
Chipotle Mexican Grill, Inc. in Beijing, China Goal The goal of the well-known fast food restaurant chain, Chipotle Mexican Grill, Inc., is to introduce the franchise to a brand new market, Beijing, China. The market is totally different for many perspectives, such as Asian culture and different customer base. It will be very important and challenge to find effective ways to attract dinners. Hence, Chipotle Mexican Grill, Inc. has to build and promote a new definition for fast food, which is
Words: 2526 - Pages: 11
The Fashion Channel - Preparation for Class Discussion As preparation for discussing this case in class, students should be ready to respond to the following: 1. How would you interpret the consumer and market data if you were Dana Wheeler? 2. What is the expected outcome of each of the targeting scenarios? (Complete both the Ad Revenue and Financial calculators to fully understand the financial impact of the scenarios.) 3. Develop a factual analysis of the segmentation options
Words: 1288 - Pages: 6
..................................................................................... 6 Market .................................................................................................................................................. 7 Market Size ............................................................................................................................................... 7 Market Share ..................................................................................
Words: 10103 - Pages: 41
Louis Vuitton Moet Hennessy Write Up Introduction: The Rise of LVMH Louis Vuitton Moet Hennessy (“LVMH”) was formed in 1987 when Louis Vuitton, a leading luxury fashion brand, formed in 1854, merged with Moet Hennessy. Moet Hennessy had been formed in 1971 when Hennessy, a cognac manufacturer, merged with Moet et Chandon, a high end champagne producer. This formation of LVMH would signal the creation of one of the world’s most profitable and encompassing luxury goods conglomerates. In 1989
Words: 2886 - Pages: 12
IDENTIFYING MARKET SEGMENTS AND TARGETS LEARNING OBJECTIVES In this chapter, we will address the following questions: 1. What are the different levels of market segmentation? 2. In what ways can a company divide a market into segments? 3. What are the requirements for effective segmentation? 4. How should business markets be segmented? 5. How should a company choose the most attractive target markets? CHAPTER SUMMARY 1. Target marketing includes three activities: market segmentation, market
Words: 4871 - Pages: 20
BSBMKG401B PROFILE THE MARKET ASSESSMENT 1 Siwaporn Upachar BIC02565 Profiling the Market – Marketing Strategy BASSTHEQUE NIGHTCLUB (MELBOURNE CBD, 3000) Part 1 – Segmenting the Market The concept and management of Basstheque Nightclub has been well received, and has been offered key placement at the center of Melbourne’s CBD. The Center's planners having met the Nightclub's management and have reviewed the concept. They have indicated that the Nightclub is "exactly" what
Words: 2388 - Pages: 10
