The Fashion Channel is a program dedicated to fashion 24 hours a day for 7 days a week. TFC must create a new segmentation strategy, analysis of the competition, positioning and approach a new marketing strategy. One of the main goals of the company is to increase the average ratings in comparison with other programming channels such as CNN and Lifetime. TFC’s rating was 1.0 per 1.1 million households, while CNN’s average rate was 4.0 per 4.4 million households and 3.0 per 3.3 million households
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Situation Analysis …………………………………………………………….. 14 Competitive Analysis ……………………………………………………….. 14 Current Market Need ………………………………………………………. 15 SWOT Analysis ………………………………………………………………… 17 Objectives …………………………………………………………………….. 20 Scanning Environment ……………………………………………………... 21 Market Segmentation ……………………………………………………. 22 Target Market ………………………………………………………………. 28 Marketing Mix ………………………………………………………………. 30 Product Attributes …………………………………………………………
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Topic: MARKETING PLAN FOR CREATIVE DESIGN & CULTURAL FASHION IN NIGERIA Project: ESTABLISHMENT OF HIGH-END FASHION CENTRE FOR TRADITIONAL / CULTURAL ATTIRES FOR NIGERIAN PEOPLE (MALE & FEMALE / OLD & YOUNG) Prepared By IKPIMA, MFON EYIBIO Student ID: H00023735 MASTERS OF SCIENCE, INFORMATION SYSTEMS MANAGEMENT UNIVERSITY OF LIVERPOOL REVISION HISTORY | Revision | Description of Change | Author | Effective Date | Project 1 | Introduction & Table of Content
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Fashion Industry in Russia. General overview Alla Vinnik Helsinki, 2010 Leningrad Region Chamber of Commerce Fashion Market in Russia. Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Background General information Segmentation Specifics of Russian consuming Production Import/export Main distributions channels Main brands Accessories Regional specifics Tendencies Conclusion Leningrad Region Chamber of Commerce Background of Fashion Market in Russia • Soviet time (till end of 80th)
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Company Overview 05 Market Segmentation 05 SMART Marketing Objectives 06 Marketing Planning for the Brand 06 Conclusion 14 Introduction: Lovisa, an Australian fashion jewellery brand, wants to open stores in Dhaka and Chittagong with our company, which is going to be a local partner for Lovisa in Bangladesh. Company Overview: THE FIRST STOP SHOP FOR THE FASHION FORWARD TO GET THEIR ON-TREND ACCESSORIES FIX! Lovisa, an Australian fashion jewellery brand was
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Tomorrow’s clothing retail: sectors, markets and routes – forecasts to 2016 2010 edition Page i Tomorrow’s clothing retail: sectors, markets and routes – forecasts to 2016 2010 edition By Malcolm Newbery and Karlynne ter Meulen June 2010 Published by Aroq Limited Seneca House Buntsford Park Road Bromsgrove Worcestershire B60 3DX United Kingdom Tel: +44 (0)1527 573 600 Fax: +44 (0)1527 577 423 Web: www.just-style.com Registered in England no: 4307068
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Fashion Channel Questions Please answer the following questions in no more than 3 pages single spaced or 6 pages double spaced using a 12pt font. Exhibits such as your excel results do not count against the page limit. Please note that the column “2007 base” in the excel spread sheet assumes you do not segment the market. It is critically important that you communicate your reasoning clearly. You MUST NOT talk about the case in depth with anyone else. 1. How would you interpret the consumer
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develops its business activities globally and sells its products in more than 160 countries according to NIKE Corporate Website. NIKE owes its success and best performance on the global market to the high quality and innovative products that it produces and to its strong USP, brand positioning and direct to consumer channels. Related to the impressive performance and identified strong growth opportunities for the NIKE Brand portfolio the company objective is to achieve a revenue of $ 24 -25 billion for
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sleeves and a neckline. A few styles may also have pockets. Many styles are now considered unisex. Fashion maybe reflected in oversize styling, deep armhole, cutoff lengths and fitted body. Seasonal changes in T-shirts maybe reflected in sleeve length, color and fabric weight. Reversible T-shirts may be made with two layers of fabric. Plain T-shirts are often referred to as Blanks for the imprint market. Printed T-shirt, which appeal to both males and females, provide humor, ideas or interests. They
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is a group case assignment. Turn in one paper for your team. The purpose of this case is to apply the concepts of market segmentation. In the case, The Fashion Channel (TFC) needs to strengthen its competitive position. It is planning to spend more than $60 million in all national and affiliate advertising, promotion, and public relations in 2007. It is exploring using a new segmentation and positioning strategy to implement these new promotions. Start with the Critical Thinking wheel in the Introduction
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