My business assessment What is my business? My business is a clothing business, my business sells designer clothes, meaning my shops will be selling high end clothing. It will be selling t-shirts, jumpers, hats, jeans, joggers, socks, and shoes. It also sells after shave and accersiozes, such as phone cases ear rings bracelets etc. My shops will be based in a very big and also very populated area such as London, this is because there are lots of people there with lots of money, also tourists
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Is Apple’s release of the Apple Watch an example of good innovation timing? Yes, Apple’s release of the Apple watch is an example of good innovation timing. Apple Inc. is an American multinational corporation that produces consumer electronics and computer software products. It was co-founded by the iconic Steve Jobs and the other founders Steve Wozniak and Ronald Wayne. Though it faced tremendous amount of adversities in the initial, under the stewardship of Steve Jobs, the brand became a household
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discussions, we roughly decided on two aspects fashion and food. Based on the interests of these two different areas, we divided into two groups to do the research. Firstly, the opinion of fashion group is that they want to set up an independent designer clothing store. These independent designers come from students who study in fashion department. However, through research, the fashion group found that we do not have the basic knowledge and understanding of fashion industry. Moreover, the root problem
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Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers. Product Attributes: High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns. Product Packaging Hollister is well-known
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Real life examples Trademarks There are two basic types of trademarks listed as follows: 1) Name: Coco Chanel is one example of trademarks given for names. The astonishing extraordinary French designer has created a successful brand using her own name CHANEL. She gained advantage over her competitors by using her name in order to distinguish her product from other competitors’ product. 2) Symbol: The McDonalds golden arch is a perfect example of trademarks which are given to symbols. Golden
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what has made it a serious competitor in the current fashion retailing industry. Currently, Zara is part of the Inditex group and operates more than 2.000 stores all over the world. It has subsequent online outlets in most countries it operates in. In terms of sales, Zara managed to grow 8% to $19,7 billion. $0,5 billion shy of their closest competitor, and industry leader, H&M. Yet, an impressive $3 billion more than the next most successful fashion retailer Uniqlo ($16,6 billion) (Loeb, 2015). Zara’s
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(primarily shoes). Comparison based on price and trendiness. Brand promise: “Always up-to-date with the latest trends from the fashion capitals of the world, and with an emphasis on quality and craftsmanship, Aldo is a brand for the conscious, self-aware shopper.” Target market: Aldo’s target market comprises men and women aged 16 to 45, with a chic, trendy, bold fashion sense, medium to high purchasing power and willingness to spend on their appearance/ image. Competitors: Aldo, though primarily
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FASHION FORECASTING Historians, Fashion experts and poet would probably differ on the words used to define the fashion, but there would be unanimous agreement that the element of fashion is people, acceptance, time and place. It is said o be that “ beauty lies in the eyes of beholder in same way fashion lies by the words of design”. Therefore, a fashion in anything that’s accepted by a substantial group of people at a given time in a given place. One can say that the definition covers almost
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Founded in 1884, Marks & Spencer (M&S) has grown from a single market stall to an international multi-channel retailer with an outstanding net margin in retailing, over £8billion in annual sales turnover. Nonetheless, M&S endured a wrench downturn after 1998. In 2001, the company recognized the need of a review on the strategy, thereby an operational plan is introduced to help in make optimal adjustment to reverse the unfavorable condition. The amendments included reduce cost in the whole supply
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from the Past What’s in your jewelry box? The answer to that question says a lot about you, your personality, the life you’ve lived and possibly even the lives of your parents and grandparents. Whether it’s fine gold or diamond jewelry, the latest fashion jewelry, your grandmother’s pearls, a ring with birthstones for each of your children, the necklace received from your husband on a wedding anniversary or a combination of these things, the contents of your jewelry box communicates visual messages
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