FASHION RESEARCH, MARKETING AND TREND FORECASTING Academic Year 2012/2013 BSc 3 year Term I Lecturer: Rossella Beato Student: Ina Bozhinova Date: 19th December 2012 Table of Contents INTRODUCTION 4 ANALYSIS OF THE SOCIO-CULTURAL FRAMEWORK 5 PEST ANALYSIS 5 LEGAL AND POLITICAL ISSUES 5 ECONOMIC GROWTH 5 SOCIOCULTURAL TRENDS 6 TECHNOLOGICAL ADVANCEMENTS 6 ANALYSIS OF THE FASHION TRENDS 7 BRAND SCAN 8 TARGET MARKET ANALYSIS 8
Words: 2547 - Pages: 11
accounts and find some tips for matching outfits in anywhere. Nowadays, with the development of information-based society, people are seeking convenience and efficient life styles. While providing additional efficient service, we are also applying fashion trends and clothes matching in order to adapt the development of society. 3. Knowledge of How to Build a Wardrobe A love of beauty is inherent in human nature. With the increasing of buying power, people, in especial, women keep buying clothes
Words: 519 - Pages: 3
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”- Coco Chanel This Chanel quotes emphasizes how fashion can be seen in all different parts of life. Since I was little, I always loved fashion. I would be dressing up in my mom’s clothes and high heels at age four. I want fashion to be in my life forever. Fashion merchandising is what I desire to be my career. My experiences that made me
Words: 491 - Pages: 2
|Name: ………Pham Thi Nhung……….......... | |Class: …………writing2……………………... | | | |[pic]
Words: 590 - Pages: 3
Youth and Fashion Thanks to a combination of technological innovation and developing global economies, “fast fashion” is now ubiquitous on the high street. A one-two punch of low prices and targeted advertising, in particular, has stimulated the boom of a teenage market, one that can stay up to date with the latest runway trends at “pocket money” prices. Today’s youth views shopping as a necessary and exciting task. And unlike previous generations, this emerging demographic has learned that “fast”
Words: 641 - Pages: 3
clothing business is on a “journey” after the leadership team and style was revamped. “The most important [factor] is to choose the right direction,” he said on Tuesday. The new-look M&S womenswear collection has won strong reviews from the fashion press. It shows the company has listened to criticism from customers by stepping up the quality and introducing sleeves to dresses, which was a particular sore point. Mr Bolland said there has been a “gradual improvement” in the performance of
Words: 719 - Pages: 3
Which fashion model a thin, rail like figure popular in the 1960's? Fashions and styles very much different from the 1950’s, you can say, the styles were much bolder and revolutionary from the proper and prim attitudes and styles of the 1950’s. Have never been accepted prior to the 1960’s were popular, like the mini-skirt and form fitting dresses and skirts. Another fad or style that became popular in the 1960’s was being thin, especially for females. In order to wear the popular mini-skirts
Words: 345 - Pages: 2
Clothing is family-owned fashion house based in Manchester. Established over thirty years ago, the company currently employs fewer than 15 people. Figure Clothing origins were as a retail wholesaler selling and buying stock. The company transformed itself into a fashion house 4 years ago, with a vision to become a fashion house producing high quality women‟s fashion. The UK fashion industry is a multi-million pound industry with Manchester considered the main hub of UK fashion houses after London. Figure
Words: 315 - Pages: 2
and self-confidence. I feel like every individual should dress with style because the way they dress reflects their personality and dressing with style means that you are doing it your way. The key to dress stylishly is be yourself because your fashion sense, taste and style should reflect your character. We live in a judgmental society, where a person’s outfit can affect how people perceive that person. By all means, I’m not saying the way you dress determines your whole personality — there’s an
Words: 1369 - Pages: 6
techniques are used together. People can check some activities related to fashion, trend or other events in COS’s online website ‘Calendar’. COS has online shopping in their site and ship to 18 countries in Europe. MONKI Monki explain itself: ‘ Our stores are portals to our world, a world full of mystery, myths and magic, the home of the mischievous monkis and the source of inspiration for our collections.’ Monki is a fashion brand with a world of its own, noted by street style and its unusual
Words: 680 - Pages: 3
