MARKETING STRATEGIES OFKFC | SUBMITTED BY: Ms. ASHNA KHANNA B.COM (HONS.) (2013-2016) Roll No. : 162 FACULTY GUIDE: STUDENT NAME: Mr. ADARSH ARORA ASHNA KHANNA DESIGNATION: ENROLLMENT NO.: A3104613162
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convenient to pick up fast food for lunch, rather than to make a home cooked meal. The fast food industry has seen tremendous growth in the past decades because of changes in American society. Due to the fact that more women were entering the workforce and seeking more convenience created the boom of the fast food industry (11). Several decades ago over 75% of the money used for food was used to prepare meals at home, but today over 50% of the money is used to eat out. The fast food industry is comprised
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Fast food or Bastard food? Figure 1: . In 2010 A cartoon by Piraro about how fast food effect pigeons which representing the people who addicted on fast food. In the 21 century, people are suffering from all kinds of diseases and over 85% of them are caused by, an unhealthy, diet. In the United States, 25% of Americans eat fast food every day, which can cause heart disease, hypertension and diabetes, starting with overweight. McDonalds, Taco Bell, Wendy’s, and Burger King are very popular
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ABSTRACT McDonald's is a worldwide fast food eatery. They extended their business in worldwide scale. It is clear that McDonald's surpassed other fast food joints as far as deals and notoriety in global level. The point of this undertaking is to figure out how this organization added to its promoting methodologies distinctively in Indian market. By making a similar investigation of McDonald's distinctive of operation and showcasing systems will be coordinated with their advancement circumstance
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Serita McKoy HON 410 Professor Yesudas Choondassery February 22, 2013 Our Future: What Fast Food is Taking From Us We as Americans are facing quite an epidemic when it comes to health. It is not as though the nation was stricken with some sort of plague or fell victim to some conspiracy. Unfortunately, the cause of our issues is much more in our control than I think we would care to admit. Our health is depleting at large numbers all because of our diet. The rates of heart related issues
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The Fast Food Epidemic On Health In today's society, fast food has become a large part of many American's lives. With the rising numbers of obese people, it is hard not to draw a correlation between the increase in fast food and obesity. Most obese people don’t want to be obese and wish they could lose weight, yet they continue to struggle with their fast food intake and obesity. This is due
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ABSTRACT Fast Food Industry or Quick Serve Restaurants (QSRs) is a growing and potentially profitable business. India is considered as a new market for it as fast food came to India about 15 years ago. India is a developing country with 2% of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is
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Introduction: Pizza Hut is an American, fast-food restaurant chain that started in 1958 (Lasane, 2016). A fast-food restaurant is one of that prepares food and serves it in a fast, timeous manner (Marriam-Webster, 2018). Pizza hut was founded by two brothers- Dan and Frank Carney. They opened up their business in Wichita, Kansas. Their business struck something in people and attracted not only families but teenagers and college students, the business created a fun environment that everyone loved
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and more than a decade of negative press including the 2001 book “Fast Food Nation,” the 2004 documentary “Supersize Me,” and Jamie Kennedy’s 2012 “pink slime” exposé had taken its toll. In July 2014, the Big Mac earned the dubious distinction of being America’s worst hamburger, placing last out of 21 in a study by Consumer Reports. McDonald’s also ranked lowest among peers in the 2015 American Customer Satisfaction Index. Fast food restaurants overall dropped 3.8 percent, but McDonald’s fell by 6
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using PESTEL POLITICAL: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country. Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship
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