Marketing Plan Marketing Plan 2012 2012 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Vu Phuong Anh – s3325156 Nguyen Thi Van Chi - s3373465 Nguyen Bao Hung – s3393103 Le Minh Thu - s3357569 Group 3 – Kieran Tierney Group 3 – Kieran Tierney TABLE OF CONTENTS EXECUTIVE SUMMARY 1 SITUATION ANALYSIS 2 I Introduction 2 1 Company description 2 2 Product description 2 II Marketing environment 2 1 Microenvironment
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Tropical Hut is one, if not the oldest, fast food joint in the Philippines. It started in 1962 when the Que family had this idea of putting up a coffee shop within the confines of their supermarket, thus, Tropical Hut Hamburger was born. Now, it has more than 50 branches nationwide and still growing, proving that it can hold its stance in the fast food arena. Before Jollibee, before McDonald's, before Burger King, before anyone else, it seems, there is Tropical Hut Hamburger. And hamburger it is
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Executive summary: This report is about how ethically correct KFC and McDonald’s are in their business practices. They both are from the same industry which is food and beverage but still are two different companies. Basically Business ethics focuses on identifying the moral standards of right and wrong as they apply to behaviour within and across business institutions. In this report we evaluate and compare their business practices according to ethical aspects. Later on we discuss the 4 ethical
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Its name called “Share Potato” means that all about just sharing a delicious food to others. The snack-type food demand is continuously increase so that this business having a good opportunity and it is on trend. 1.0 Executive Summary Share Potato French Fries Stall is a fast food outlet. This is our first shop and we will open more and more in our long term orientation. Share Potato will provide a quality food at value pricing. This French fries stall can let French fries become a main course
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The sides of tasting experiences Approximately 3 years ago, I had the best experience shared with my friends from collage in the Fast Food Restaurant well known as Miga's, at Las Mercedes avenue. It was one of the most enjoyable cafeteria food I'd ever had. Its well placed geographical location gives an easy and reachable access to any costumer that either comes on a private or public transportation. But also, provides a cozy and comfortable space where you can put your mind in a relaxing state
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| STRENGTH 1. Second best global brand in fast food industry in terms of value 2. Original 11 herbs and spices recipe 3. KFC is the market leader in the world among companies featuring chicken as their primary product offering 4. KFC in Malaysia operates in urban in each state. | WEAKNESSES 1. Use plastic bag; cannot be recycle 2. Free Wi-Fi- limited area and capacity 3. Unhealthy Food | OPPORTUNITIES 1. Operates in fast growing industry 2. Going green 3. Competitors (PIZZA
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supply chain is complex and depends on mass production supply. McDonald’s has to operate in an extremely complex environment on account of the internationalization of its operations and the intense competition it faces from diverse firms in the fast food business. VIII. Alternative Course of Action Focus on their expansion of their market internationally. This alternative will focus on their strength of expansion. There will be a continuous growth for McDonald’s if they
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Introduction A food truck is a large vehicle equipped to cook and sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. In recent years, associated with the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus, have become particularly popular. Food trucks, along with
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you think that McDonald’s prices are reasonably affordable for you and your family? Customer: Definitely, I think they are fair and within reason, they beat the majority of the competitors and have a lot to choose from as opposed to many other fast food outlets. Me: Do you think the price range in general of McDonald’s is fair and reasonable? Customer: I think the most expensive meal I’ve ever bought for myself has come to around £6.50 and many would think that’s very cheap for a meal away from
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regulations alone can be used to correct the market failure associated with the sale of fast-food. Regulation involves the imposition of rules, controls and constraints which restricts freedom of economic action in the market place. Fast-food is a de-merit good which is where the social costs of consumption exceed the private costs. The consumption of de-merit goods can lead to negative externalities, in the case of fast-food, negative externalities such as becoming obese or causing serious health issues
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