Serita McKoy HON 410 Professor Yesudas Choondassery February 22, 2013 Our Future: What Fast Food is Taking From Us We as Americans are facing quite an epidemic when it comes to health. It is not as though the nation was stricken with some sort of plague or fell victim to some conspiracy. Unfortunately, the cause of our issues is much more in our control than I think we would care to admit. Our health is depleting at large numbers all because of our diet. The rates of heart related issues
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McDonald’s (in 2013): How to Win Again? McDonald is (in 2013): How to Win Again? The fast food industry seems to be a relatively easy market to compete in with the demand of easy, fast food accommodations. However, the largest of the industry, McDonalds, has experienced some very impactful setbacks. As competition, rises in the quick-service industry McDonalds has had to make several adjustments to stay on the leading competitive edge. As society becomes more aware of health issues and economic
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“A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” -Joseph Hall I. Background Analysis There are as many brands in the world as there are stars in the sky. They’re innumerable. However, no matter how many they are, there are those stars that shine the most. This is also the case for the brands in the world. Only a few are able to stand in the international arena. Some try to venture into the world market
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Subtotal 2.25 Threats 9. Healthy eating demands eroding some sales .06 3 .18 10. Media attention to fast food & negative effects. .04 2 .08 11. Price wars .03 2 .16 12. Steady U.S. Unemployment .03 2 .06 13. Rising costs .03 2 .06 14. Calorie counts & nutritional value posted .09 2 .18 1.00 2.97 total Competitive Profile Matrix McDonalds
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Subtotal 2.25 Threats 9. Healthy eating demands eroding some sales .06 3 .18 10. Media attention to fast food & negative effects. .04 2 .08 11. Price wars .03 2 .16 12. Steady U.S. Unemployment .03 2 .06 13. Rising costs .03 2 .06 14. Calorie counts & nutritional value posted .09 2 .18 1.00 2.97 total Competitive Profile Matrix McDonalds
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Chipotle Mexican Grill Within the fast casual segment, there are certain external trends and forces that the industry must address. Some of these trends and forces can lend themselves to being opportunistic in nature; however there are some that can threaten the well-being of the restaurant. The success of a company ultimately depends upon how well it can use its strengths to take advantage of external trends. By utilizing an External Factor Evaluation Matrix (EFE) a company’s chief strategist
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healthier food choices. People are participating in more outdoor activities, doing more gardening and trying to live an overall healthy life. For many consumers it is much easier to eat healthy when preparing their own meals; however, this isn’t always an option. There are going to be times that they do not have time to prepare a lunch for work or are on the go. Fit Burger will be the solution for this consumer’s need. Fit Burger will provide a healthy and high quality meal with fast food convenience
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several years adults have become more adapt to a healthy and fit lifestyle. Society has become more demanding of nutritional facts and has forced fast food restaurants to be accountable for the food the food that they are offering the public. The interest from the public has become so wide spread that it has sparked the interest of film makers and has lead to two very popular documentaries: Food Inc and Supersize me. With all of the news stories and articles and social media that surround consumers now
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Fast Food Chains Abstract The purpose of the study is to analyze the application of concepts and theories of managerial economics in relation to the actual data and information from the fast food industry and related companies. Two fast food chains have been studied and analyzed throughout the project. MacDonald’s and Burger King have been chosen as part of Fast Food industry because both companies are the biggest and closest competitors of each other; they both provide an insight
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The fast food industry has become a common part of life in most cultures around the world today. With America being the key element to the industries birth we see today how it flourished from a handful of hot dog and hamburger stands in southern California to being prevalent in every day life for people all over the country and in many other countries. For example the short span of the fast food industry has changed so much in recent 3 decades that “In 1970, Americans spent around $6 billion dollars
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