Burger King: Promoting a Food Fight In this presentation, we are going to discuss the promotional campaign of Burger King Cooperation created by the advertising agency Crispin Porter + Bogusky during the years 2004-2009. Before getting into the details of this campaign, let’s take a brief look at the company’s profile. Burger King is the world's #2 hamburger chain after Mc Donald. It opened its first restaurant in Miami 1954; ever since, the company has been continuously growing to become a
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Marketing Plan: Coca-Cola in 2015 Matt Curd Matt Curd Page 1 Marketing Plan Purpose: In brief the purpose is to market a new innovative beverage packaging for Coca-Cola. The packaging has been designed around the brief ‘consider the creation of a new concept form of beverage packaging container for 2015.’ The Coca-Cola Company is one of the largest manufacturers, distributors and marketers of nonalcoholic beverage concentrates and syrups in the world. Coca-Cola's headquarters are in
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'Fab 50' and the World's Most Reputable Companies by Forbes magazine and as 'India's Most Admired Company' in a survey conducted by Fortune India magazine and Hay Group. ITC also features as one of world's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. ITC has been listed among India's Most Valuable Companies by Business Today magazine. The Company is among India's '10 Most Valuable (Company) Brands', according to a study conducted by Brand
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anything on its premises. Now in days we can almost say good bye to smaller retail stores for the exception of maybe a few. In todays fast pace era time is precious and the evolution of big stores is what is on the rise. In today’s world you will find super center structures e.g. Mall’s, and superstores Like Wal-Mart, Target, Costco, and K-Mart just to give an idea. Every customer loves finding a store full of bargains, low prices, and good deals. That being said Wal-Mart believes that having someone
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affect them as a consumer. The article answered the questions the reader might have as well as went into depth about the port strike as well as the future of the strike and what the government is doing to ultimately fix this situation that is affecting all parts of the nation as well as globally. It gave all details about how this strike is going to have an effect on international and national trade. 3. The significance of the strike is not only is this affecting the import of goods in California
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The fast food industry has become a common part of life in most cultures around the world today. With America being the key element to the industries birth we see today how it flourished from a handful of hot dog and hamburger stands in southern California to being prevalent in every day life for people all over the country and in many other countries. For example the short span of the fast food industry has changed so much in recent 3 decades that “In 1970, Americans spent around $6 billion dollars
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Priyanka-27 Archi-36 Ayush-60 Nirali-65 Contents Company’s overview Product overview Marketing mix Swot analysis Competitor analysis Recommendation COMPANY’SOVERVIEW Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutchcompany Unilever owns a 52% majority stake. HUL was formed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of
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and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf
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term, which achieves advantage in a changing environment through its configuration of resources & competencies with the aim of fulfilling stakeholder expectations. * 3-5 plans are appropriate according to Fast Moving Consumer Goods (FMCG) companies, which includes non-food consumer products Porter’s Generic Strategies (Bases of Competitive Advtg) Differentiation Strategy – differentiates its products from competitors’ in a way to make them more appealing across whole market. Customers
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building strong brands and product positioning helps achieve that result.) Differentiate offerings Clear positioning helps the consumer differentiate between competitive offerings (as well as between similar offerings from the same brand). As we know, part of the key to marketing success is the ability to differentiate on some important features/benefits to the target consumer. Competitive position Having a number of clearly positioned products/brands increases the competitive strength of the organization
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