products and services it provides. Branding In recent years there has been an eruption of new brands entering the market every day. It seems obvious that branding is a critical part of marketing. Companies must compete to secure a fragment of their consumers mind before another competitor does. Brands convey information to their customers, in particular, quality, company production, and owner ship. For example, when Acer places its name on a laptop, monitor, or tablet it is expressing its ownership of
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Fast Moving Consumer Goods (FMCG) are products produced at high volume, low cost, highly affordable and sold quickly. FMCG products cover a wide range such as toiletries, household products, packet food, dairy products, drinks and others (Srinivasu, 2014). FMCG markets are highly competitive and influenced by few factors such as pricing, promotion, quality, products and location (Srinivasu, 2014). To stay in this competitive market place, marketers are expected to be creative and actively engaged
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Advertising to children has existed for a long time; however what has changed is the amount of advertising and the media through which it comes. Today’s commercials are more sophisticated and pervasive, it is not that the products are good or bad, it is the notion of manipulating children to buy the product. Children are not little adults and their minds are not fully developed, still marketers are playing to their developmental vulnerability. The advertising that children are exposed to today is
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products and conform to the requirements of the era for consumption and consumers continue to face changing.. Second, the company adhere to the "quality is the most important thing for this company," and the use of advanced production equipment and strict management, the implementation of total quality management, according to the standards of modern manufacturing enterprises established. Third, the company rich culture attract consumers. The company will "pursue stronger and better, to create a healthy
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Senheng® Electric (KL) Sdn. Bhd. is one of the leading consumer electronics chain stores in the country. They have operated 100 over stores to consumers in all of Malaysia including 4 stores in Vietnam. Senheng Electric (KL) Sdn. Bhd are committed in providing you with convenient and unique shopping experience, as well as, better value each and every time you shop at Senheng stores. Senheng was first established in 1989, from a tiny consumer electronics half shop lot set up with stocks worth less
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Chipotle The Chipotle Mexican Grille opened its first store in 1993 beginning a new category in the restaurant industry known as “fast casual” (About Us, 2014). This new category featured the “highest quality raw ingredients, classic cooking methods, and distinctive interior design-features that are more frequently found in the world of fine dining.” However, aside from the normally long wait in lines, an order could be taken and served in only a couple minutes. Currently Chipotle operates more
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INDUSTRY PROFILE Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks
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that have their own retail stores allocated across the world, who then resell to the end consumers. Company X has the capability to produce the products but does not have the tools or right channel to sell to the end consumers. In order to sell to the end consumer, Company X would need to promote its products through advertisement, and has the right distribution centres for its products to reach the end consumer, which Company X does not have, or have no intention to achieve this at that point. Hence
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Fast Food Chains Abstract The purpose of the study is to analyze the application of concepts and theories of managerial economics in relation to the actual data and information from the fast food industry and related companies. Two fast food chains have been studied and analyzed throughout the project. MacDonald’s and Burger King have been chosen as part of Fast Food industry because both companies are the biggest and closest competitors of each other; they both provide an insight
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and Kai Shii respectively. Unilever has also introduced an instant hot-tea can by the name of Brooke Bond’s PG Tips. Kai Shii is about to be launched in the US market. The following study evaluates various market segmentation strategies, potential consumer target segments, and factors to forecast demand that were used or could have been used by these two companies. The main reference for this report was Chapter 3 of the textbook ‘Principles of Marketing’ by Kotler et al. The main results of the analysis
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