info@astrategies.com ANALYSIS & EVALUATION OF DISTRIBUTION CHANNELS IN VARIOUS SECTORS The project involved analyzing and evaluating distribution channels of various companies belonging to sectors like: 1. Precious and semi precious stones, 2. White goods, 3. Cement, 4. FMCG Methodology: This research comprised of activities like listing down various agencies like manufacturers, distributors, etc and also chambers and libraries like the Indian merchant chambers and interacting with them in order to
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India is a secular state, majority being Hindus. A large chunk of the Indian population still continues to live in the rural areas, their major occupation being agriculture. After independence, Indian economic strategy favoured production of capital goods which lead to development of industrial base. Private sector had to obtain manufacturing licenses for other industries With changing times and conditions, various economic reforms were introduced. Tracing back to 1973, Government asked all the multinationals
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|Top Ten Towns with Highest Spending on FMCG Products | | | Source India Today - R K Swamy BBDO Guide to Urban Markets |Rank |Towns |States |Average Monthly Spending on FMCG Products* in Rs.
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ITC: The Making of a National Champion ITC’s aspiration to be a National Champion is driven by its abiding Vision to put Country before Corporation and the Institution before the Individual. This vision has inspired a journey to transform ITC into a vibrant engine of growth with substantial and growing contribution to the Indian economy. It is the Company’s belief that by making societal value creation a core strategic purpose, it has laid strong foundations for a future-ready corporation –
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Summary Having a motivated pool of employees is a must for every company today. The more motivated the employees are more engaged they will be and satisfaction and sense of ownership towards the company will also increase which will make the company a good place to work for. There are many ways which companies today follow to keep their human resources motivated and engaged, and one of such way is by reward and recognition. Surya Nepal Pvt. Ltd is a subsidiary of ITC Limited and it the biggest FMCG
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Indian consumer spending Opportunities and challenges presented by the India’s rural market Opportunities:- 1. Majority of the Indian population is from rural areas. So in rural market the consumer base is very large. 2. In the category of consumable and durable products, there are lot of products whose rural share is more than that of urban share. This provides a great opportunity for the companies to focus on a set of products while doing rural marketing. 3. For the most of the goods the
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USD74 billion Rising disposable income of the young population has been a major growth driver for the sector Emergence of organised retail has boosted the distribution of FMCG sector Low penetration levels in rural market offer room for growth Consumers are highly adaptable to new and innovative products • • • Advantage India Increasing investments • There is a growing market for premium products Policy support • Industry saw heavy FDI inflows as they accounted for 2.1 per cent of the country’s
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PRODUCT AND BRAND MANAGEMENT PROJECT ON Company study of Hindustan Unilever Limited (HUL) Submitted to- Prof. Pitamber Dwivedi Submitted by- Anish Bhattacharyya [FT-09-720] Anurag Kumar Mishra [FT-09-729] Durgesh Tiwari [FT -09-748] Jagat Singh Nagar [FT -09-754] Shwetank Kumar [FT-09-856] Sourav Mukherjee [FT- 09-862] Ravi Kumar Sinha [ FT- 09-813] IILM-GSM-09-11_PBM_SEC-A_
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training , but also have plenty of time to accomplish what I set for myself the learning objectives and tasks.This is our biggest county to do a veteran of a supermarket , called John a good supermarket , formerly known as Vanguard supermarket . She merchandise range, inexpensive , management system mature , very good reputation . She also should be our Hepu County Historical appear first modern supermarket in our county there are other supermarkets have not seen much earlier than she appeared in it
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Primary Objectives The main objective of research is to analysis how the brand effects the customer purchasing decision in FMCG goods Secondary Objectives The sub objective of research is to understand the choice of the customer is branded or non-branded goods What is a BRAND? Brand recognition and other reactions are created by the use of the product or service andthrough the influence of advertising, design, and media commentary. A brand is a symbolicembodiment of all the information
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