approach adopted in this study is inductive and data used are all secondary which are collected from different source associated with the study. The strategy of the study to identify how the latest product is empowering the brand and how far the product is running for enlighten the brand image of the giant electronics producer. The data are mostly secondary which are collected from the source of different tech news portal. Information Samsung Galaxy note 3, the latest product of Samsung electronics
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From: Jami LDurham Date: October 28, 2013 Re: Strategy Memo Overview of IMC Strategy Today marks a new day for DrivingMBA to develop a strategy to build the DrivingMBA’s brand. The new strategy will be one that as an organization will have to be worked on together so to accomplish a powerful marketing tool. The old way of marketing and the organization just sending out flyers and using word of mouth is no longer. As an
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Issue: Corona: Let the World Wait Robin Nayak and Vu Nguyen Warc Prize for Asian Strategy Shortlisted, 2013 Corona: Let the World Wait Robin Nayak and Vu Nguyen Campaign details Brand owner: Grupo Modelo Agency: TBWA\ Singapore, Digital Arts Network (DAN), INTO-DIGITAL OY, Wicked Digital Media Brand: Corona Country: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Vietnam Channels used: Events and experiential, Internet
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Consumers’ attitudes towards beauty line products A study on Proctor & Gamble (P&G) Group Leader Name : Nazmoon Nahar Roll No : 0807003 Submission date: 27th May, 2013 Consumers’ attitudes towards beauty line products Submitted To Nahid Shah Lecturer Department of Marketing Comilla University Submitted By: Group (Stardust) Sl.No Name Exam. ID Position Remarks 01 Kamrun Nahar Nilu 0807002 Member 02 Khaleda
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Reading books is called QEP. IDG News Service - Apple has emerged as the most valuable brand in the world, passing Coca-Cola which held the top position for 13 years, according to a report released by brand consultancy Interbrand. The maker of high-profile products like the iPad and iPhone, which was ranked second last year, saw its brand value grow 28% this year to $98.3 billion. Other tech companies that figured in the top five rankings for 2013 were Google at number two and IBM and Microsoft
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with over 300 café outlets to date. Secret Recipe Cakes & Café's concept can be found in prime urban locations and shopping malls in major cities in the region including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai. BRAND VALUE AND CULTURE Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a
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479 479 International Journal of Advertising, 30(3), pp. 479–507 © 2011 Advertising Association Published by Warc, www.warc.com DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows
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Case Study Analysis of Under Armour Module: Lecturer: Submission Date: Word Count: Matriculation number: Contemporary Issues in Strategic Management Maurice Brunet 15th November 2013 2990 (max. 3.000) 40131612 1 Introduction Under Armour, founded in 1996 by former University of Maryland football player Kevin Plank, is an American sports apparel company with headquarter in Maryland, US. Kevin Plank had the idea of making a t-shirt that is able to enhance athletes’ performance by controlling
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New Zealand schoolgirls challenged the advertising claims of Ribena blackcurrant drink – owned by global giant GlaxoSmithKline – they triggered a sequence of events which led to prosecution, public opprobrium and international damage to an iconic brand. The purpose of this paper is to explore the case and identify lessons for future management practice. Design/methodology/approach – Some of the fundamental principles of issue management, post-crisis discourse and corporate apologia are to recognize
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little impact from advertising for Sonite products . -Rounds 1 and 2 . -Reduced advertising on LOCK since it was not the best brand for us and increased on the LOOP product. Those decisions were based off the advertising experiments we bought through market research. -Aimed marketing of brands towards specific brands that had highest intention to buy • Had to modify Vodite product because more teams were
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