When talking brands most of people think of Apple, Louis Vuitton, Coca Cola, Mercedes-bens, and so on. Therefore brands have become a major player in modern society. In fact they are everywhere. They penetrate all spheres of our life: economic, social, culture, sporting, societies, they can and should be analyzed through a number of perspectives: macroeconomics, microeconomics, sociology, psychology, anthropology, history, semiotics, philosophy and so on (Kapferer and Thoenig 1989). According to
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Guinness can be remembered on St Patricks day. [ [ Guinness has stood the test of time, in part, because it has carefully managed its equities and resisted the urge to overextend itself into sub-brands that don?t resonate with its brand promise. Guinness? equity strategy is simple, yet effective: identify the core brand assets and leverage them across all touchpoints, all of the time. Black as the dominant color, the harp as logo and a unique opening ceremony are all symbols of the elite club to which Guinness
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Strengths; Expert Management, Atmosphere, Global Brand Opportunities; International Market , Recession, Fish Sandwich Weaknesses; Breakfast Menu , Management Problem Threats; Food Borne Illnesses, Increase in Beef Prices. Competitive Factors; Product Strength Lack of differentiation Unique patty shape Customer Loyalty and Satisfaction Convenience Speed of service Market Share Third largest company in QSR Introduction of new products Customer Concentration
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whether or not becoming a part of the automobile industry is a good idea. The threat of new entrants to the automobile industry is very low due to their sources of entry barriers. Already in the industry are many well established names that carry brand loyalty to many of their consumers. With economies of scale, automobile purchases are not usually affected. People will always need vehicles no matter what the economy is doing. There are many large manufacturers already and each contains many of their
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representing nearly $300 million in Capex. Five CPRs, representing about $200 million in Capex, would require more attention from the CEC. The company’s general growth strategy consists of opening 100 new stores every year, while maintaining a positive brand image. The CEC is responsible for approval of projects within the rage of $100,000 and $50 million of Capex and tries to stay within the capital budget to meet the goal of opening 100 new stores a year and approving projects to assure a prosperous
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success without using an overly extensive marketing strategy, relying intensively on social media and in-store promotions at both liquor stores and bars. Heaven Hill Distilleries, which owns over 50 different liquor brands, only features two vodkas in its entire lineup. With their premium brand “High Rise Vodka” covering the premium market, Burnett’s is free to market to the lower end of the market
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extensions of fast-moving consumer goods Nijmegen Business School, Nijmegen, The Netherlands and Stern School of Business, New York, USA Keywords Brand extensions, Brands, Consumer behaviour, Marketing strategy, Product variety, Success Abstract Among the range of strategies available to a company, line extensions are an important way to keep a brand alive and to realize incremental financial growth. In order to be successful at introducing new extensions managers should understand line extensions'
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cross-promoting business units that leveraged the already strong Disney brand to maximize shareholder value. A strong corporate culture offers support in uniting the effort brought together by the different business units. Finally, Disney remains successful because of the unique deployment of resources to deliver the sustainable competitive advantages. For example, its ability to balance mass global market domination with brand power proved to be rare and un-substitutable advantages. Furthermore, Disney's
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also to maintain their brand image in the Japanese market. Question-3: Identify and explain all the factors that appear to have contributed to Domino’s success in Japan. In spite of the consultant’s recommendation against the operation? Answer * Strong determination of Mr. Higa and Tom Monaghan * Market Identification * Right selection of the location(Azabu district) * Standardized approach world wide * Guidance of experienced veterans. * Brand name * Diligent, hardworking
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3, 2011 Introduction The Apple brand has gone through an amazing transformation since the 1980’s. What began as a computer hardware company competing with Microsoft has now become a technological juggernaut of unbelievable proportions. To accomplish such a meteoric rise, Apple has done an amazing job of developing products that people want to buy and also marketing these products rather effectively to their target market. Apple, Inc uses the Apple brand to compete across several highly competitive
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