1. Situation Audit HSBC it’s a British Multinational bank and financial services. It’s the second larger bank in the world, with offices in 85 countries and 89 million clients. Was founded in Hong Kong and Shanghai in 1865. In 1991 started in London the new HSBC Group Holding. In 2005 HSBC held leadership in Hong Kong Market of credit cards. Credit card is very important for customer acquisition strategies. Credit cards were marketed to HSBC customers through direct mail and the retail branch
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Acer’s posted sales of 11.3% billion which also produces other products such as flat-screen monitors and personal digital assistants. Acer’s was able to become Taiwan’s number one exporter by manufacturing and marketing computers sold under its own brand name. In my opinion, the divide and conquer with Acer’s means it is easier to handle the little companies instead of one large company. Acer’s believed that it was important to build a name locally (regional) before going global. With Lenovo they
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Introduction We live in a technologically advanced society. Today, we buy a computer and tomorrow it is out of date. Apple is a manufacturing company that creates innovative consumer electronics and software products. Apple has developed a name brand in phones, MP3 players, tablets and computers that is highly reputable globally. The late Steve Jobs was the founder of this company that he developed in 1976. In this paper I will do an extensive SWOT Analysis to determine the state of the company
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as a cuboid in OMO’s symbolic colors- Red and Blue. As mentioned in section one, this will make our product ‘standout’ when consumers are washing with OMOSOAP in a group, and hence strengthen the effect of OMO’s brand identity. PACKAGING: We package the soap using our brand name OMO so that the core benefits of our product (stain removal) can be conveyed explicitly. In addition, for packaging we use the same colors (red and blue) and logo as used for OMO detergent. This we believe would
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policy and by the brand name of Nestle as the maggi noodles is already a well known product. This instant pasta mix will attract customers just like it attracted the noodles customers. And as a different product it will be able to gain more market share by creating a completely new market. New types of pasta will be introduced to the market to keep the market in hand and the beginning will have a pasta festival that will create a brand value, promote the product, strengthen the brand in the customers’
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seller. Being an Avon Representative means you’re selling an iconic global brand while running your own local business. With Avon, you are in business for yourself but not by yourself. Avon's field management, as well as your fellow Representatives, provide mentoring, training and support every step of the way. Powerful Brand Avon Representatives around the world sell four lipsticks every second. Avon has 90% brand recognition in most major markets. In fact, two out of five women worldwide
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Takeout…………………………………. ………………………………………5 Launching a new product………………………………………………… ………5 Market scenario—why chocolate? Why not other products??……………..6 Brand Synopsis……………………………………………………......................7 Segmenting the market…………………………………………………………….9 Target Marketing……………………………………………………………………10 Brand Positioning………………………………………………………………….11 Positional Activities……………………………………………………………….13 Prospecting marketing strategy…………………………………………………15 Conclusion…………………………………………………………………………
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Tobacco is one of the world’s largest consumer goods industries despite pressuring environmental forces that try to diminish its market share. It has a long withstanding global history as a profitable business model rooted on a leisure activity. The use of tobacco first started to spread in the late 15th century after a crewman aboard the Christopher Columbus voyage noticed Cuban natives igniting and inhaling smoke from dried tobacco leaves. News returned to Spain, spreading the smoking experience
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G.D.GOENKA WORLD INSTITUTE & LANCASTER UNIVERSITY | MTV: BUILDING BRAND RESONANCE | MARKETING COMMUNICATION & BRAND MANAGEMENT | MODULE CODE: GMSI 585 | 11/19/2010 | | [AN INDIVIDUAL ASSIGNMENT ABOUT MTV’S BRAND EQUITY AND ITS BRAND IMAGE AND DIFFERENT STEPS TAKEN TO BUILD ITS BRAND RESONANCE] | Submitted By: Module Leader: gazal babel Mr. ABHIJIT
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THE TALENT THRUST FOR ACHIEVING EXPONENTIAL GROWTH September 2007 Introduction This paper outlines the people strategy that can be adopted by a people intensive company that is looking at achieving exponential growth in revenues and business. To illustrate this better, an example of a mid cap IT Company has been taken. The IT Company is focused on meeting the challenges omnipresent in the business environment detailed in the paper, while ensuring the goals of the organization are achieved
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