Pakistan began with Mitchell’s – a food brand that dates back to the 30s. The category has changed significantly since and more brands have entered the market. Today, the category is populated by names such as Bake Parlor, Knorr, Mitchell’s, National Foods, Shangrila, Shezan, and international brands like Heinz. According to Adnan Malik, Head of Marketing, National Foods, the tomato ketchup category is worth three billion rupees (Source: A C Nielsen) and his brand accounts for 51% of the share. He says
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Background of Etude House: Etude House is a popular cosmetics brand originated from South Korea owned by a chemical and cosmetics company Amorepacific Corporation. The name ETUDE was inspired by a famous Polish composer Frederic Chopin's studies for the piano from the early 1800's. The company was founded in the year 1966 and the corporate name was changed to Oscar Corporation in 1985. During 1990, Amore Pacific Group incorporated the company and have decided to change the company's name
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LRVM ASSIGNMENT PROJECT A REPORT ON THE SURVEY FOR CLOTHING BRANDS Demographics of the people surveyed- The survey has been carried out over 25 people keeping in mind that all aspects of demographics has to be covered. Precisely, 18 males and 7 females have been covered, amongst which 40% are married and 60% unmarried people. The survey has been covered keeping all age groups in mind and having atleast one representative from each. In the group
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Table of Contents 1.0 Executive Summary 2 2.0 Situational Analysis 2 2.1 Spanish Business and Environment Analysis 2 2.1.1 Political-Legal Analysis 2 2.1.2 Business Etiquette Analysis 3 2.1.3 Economic Analysis 3 2.1.4 Socia-Cultural Analysis 4 2.2 Hofstede’s Typology Analysis 4 2.2.1 Power Distance 4 2.2.2 Individualism 4 2.2.3 Masculinity 5 2.2.4 Uncertainty Avoidance 5 2.3 Market Analysis 5 2.3.1 Market Demographics 5 2.3.2 Main Segments
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around the situation, assuring that the 5,8 Million Pounds spent on the development of Quartz were not in vain. 2. Situation Analysis: Aqualisa is a Shower system manufacturer that operates in the UK market, being generally recognized as a strong brand. Consumers in this market generally fall in one of the three following price segments: Value, Standard and Premium. On the value segment, customers are mainly concerned about price and ease of installation. They don’t give much importance either
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be found in over 70 countries today. It is also brewed it 11 different countries such as Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, Sri Lanka, India – more than any other Asian beer brand. Tiger Beer has grown from a local brand into a globally recognized icon at present. Through its history, the brew has won more than 40 awards internationally. Tiger Beer received its first Bronze medal in 1939 for Bottle Beer Competition in London. Over the years
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continued growth in sales, and (c) building the brand equity and expanding the business. Kate spade started with a group of self motivated people who put forth both financial and emotional support to form the business. The founders worked with no salary and 20% stake on the company for a prolonged period until the company started making significant profit. Unlike other early stage entrepreneurial businesses, the company focused more on building their brand equity rather than making huge investments
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Roadmap....................................................................................... 13 Executive Summary Unilever is a multi-national corporation, formed of British and Dutch parentage that owns many of the world’s consumer product brands in foods, beverages cleaning agents and personal care products. Unilever employed 174,000 people and had a worldwide revenue of €40.5 billion in 2008. Unilever's main competitors include Procter & Gamble, Nestlé, Kraft Foods, Mars, Reckitt Benckiser
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massive growth and has operations in 12 markets around the world. From a strong national brand it has positioned itself as a competing international telecommunications brand. Telenor in Pakistan Telenor started its operations in Pakistan by 2005. Its major competitors in Pakistan were Mobilink and Ufone. Its brand rapidly got a favorable space in the minds of Pakistani people not only due to its initial brand awareness campaign but also because the overall telecommunications needs were skyrocketing
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various strategies available to revive the product. Q4. A company wishes to launch a new tooth paste which can effectively prevent cavities and tooth decay as well make teeth whiter. But the tooth paste markets is highly crowed with multiple brands. Design a questionnaire to identify product attributes important to consumers and consumer purchase behaviour. Also decide the target group on whom the questionnaire can be executed. Section II Write short notes - Do any three 1. Gap Analysis
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