EFFECT OF COUNTRY OF ORIGIN ON BRAND EQUITY OF CARS IN INDIA: A STUDY Faculty Guide: Prof. Sandeep Puri Authors: Chandana Mandal, Mohit Jain, Ambika Paliwal, Rohit Iyer, Sahil Gupta INSTITUTE OF MANAGEMENT TECHNOLOGY, GHAZIABAD ABSTRACT Marketers and consumer behaviour researchers generally accept that a product’s or brand’s country-of-origin is an important influencing factor in consumer decision-making. Most of the previous studies suggest that country-of- origin information which is
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SWOT is a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. SWOT analysis also refers to the process through which decision makers develop their awareness of organizational environments so as to influence performance now and in the future (Naryanan & Nath, 1993: 197). Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of SWOT analysis
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Jacqueline Supman Merchandise Strategies Case Study: Macy’s Private Label Macy’s current hodgepodge of brands, products and spokespeople is no coincidence. The backbone of the retail giant has always been bringing together the best selection of goods and services through partnerships and collaborations, starting in 1929 with Fred Lazarus, the puppeteer behind F&R Lazarus and the John Shillito Company (which was the oldest department store at the time). Fred famously arranged a meeting
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INTERNET`S ENTRY INTO THE ADVERTISING WORLD HAVING captured one bastion after another, the communication revolution is now all set to change the way people do business. It’s amazing how the business environment has changed dramatically in the last two decades. Who could have imagined the world would become such a small and dynamic marketplace where one can transact Business or receive information with little or no human interface? Who could have imagined that a seller’s market would soon become
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wardrobe. Apart from the wedding occasion, there are many women who prefer to buy at least one Banarasi saree every year and enhance their traditional collection. Banarasi sarees reflect their own charm and regal beauty, thus becoming one of the most favorite outfits of every Indian woman. Depending upon the intricacy of designs and patterns, a saree can take anywhere from 15 days to a one month and sometimes up to six months to complete. Banarasi sarees are mostly worn by Indian women on important occasions
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2014 – 2015 MKTG 3010 C Exploratory Research Report Team Dynasty Group Members: Chen Ming, Lau Man Yan, Leung Chui Ying, Liu Kwan Ho , Ng Pui Sin, Yu Lubin 1) Business problem and research objective According to a marketing research report released by Experian Hong Kong in 2011, Groupon is the leading group buying company in Hong Kong with market share of 62%. It surpasses the second group buying company Beecrazy which only has market share of 13%. Facing the dominance of Groupon
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processes and markets a variety of seafood items under the Chicken of the Sea brand name including canned tuna, salmon, sardines, mackerel, crab, and clam products. The original company was founded in 1914 by Frank Van Camp and his son who bought the California Tuna Canning Company to can albacore tuna and changed the name to the Van Camp Seafood Company. However, the company began using the Chicken of the Sea trademark and brand name as a way to describe the taste of its tuna to consumers. Van Camp was
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How different in cosmetics advertising between Thailand and the United Kingdom? All businesses have to do the advertising promoted their brand and products. Many companies have their own marketing department, whereas some use outsource marketing service for create the advertising. This method helps the company to reduce the cost (Johnson, 1997). The marketing technical of each company use the different strategy that the most appropriate for the company. Hence, each company has their own vehicle
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characteristics of Coca-Cola? What does it provide you with? • Let’s make a list what Coca-Cola brings to you! MODERATOR PUTS ALL ATTRIBUTES MENTIONED ON FLIPCHART. PROBES FOR “very refreshing, energizes me, for people like me, favorite brand, great tasting, the best CSD, part of everyday life”. MARKS THOSE NOT RELEVANT TO BACKCHECK AFTERWARDS WITH STORYBOARDS. 3. Evaluation of storyboards (5x20 min) Executions are demonstrated on boards. Executions are rotated.
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AMITY SCHOOL OF DISTANCE LEARNING, ASoDL Consumer Behaviour ADL – 45 Assignment – A Five Analytical Questions Marks – 10 1. a) What is the interrelationship between the consumer behaviour discipline and the marketing concept? b) How can the study of consumer behaviour assist marketers in segmenting markets and positioning products? 2. Contrast the major characteristics of the following personality theories: a) Freudian theory, b) Jungian theory, c) Neo-Freudian theory
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