Programme: | BTEC L3 Extended Diploma in Business | Unit (No. and Name): | Unit 3 Intro to Marketing Part 2 | Start Date: | 18th December 2014 | Deadline Date: | 16th January 2015 | Marking Tutor: | Danielle Vipond | Internal Verifier (Brief): | Tam Baldwin | Brief Verified (Date): | | Internal Verifier (Assessment) | Tam Baldwin | Targeted Criteria: | P1 | P2 | P3 | P4 | P5 | P6 | P7 | P8 | Achieved: | | | | | | | | | | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 |
Words: 1270 - Pages: 6
Name: Visansaya (Gina) Chanteeraded Student ID: 43897991 Tutor: Brenton Price Unit name: Marketing Strategy Unit code: MKTG303 Time: Tuesday 6pm, stream 2 Article: 1. Forbes - Uber Partners With Breathometer To Suggest Drunken-Driving Alternatives. Word count: 1,182 words (not included cover page, questions, in-text citation and references) Question 1: A brief description of the main ideas covered by the article Uber had decides to partners with Breathometer and created an app to
Words: 1428 - Pages: 6
UNIT 4 Marketing Principles LO2 Be able to use the concepts of segmentation, targeting and positioning CASE STUDY: You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. YOUR JOB AS A BUSINESS DEVELOPMENT CONSULTANT IS TO 1) Analyze the problems in the business, 2) Research solutions and/or benchmark good practices, 3) Make suitable recommendations for improvements, and 4) Help the
Words: 3154 - Pages: 13
– 20121566 Class – 119 Marketing Management Individual Assignment 4.705 Question: 1 The biggest task for any of Blackberry in today’s era is to implement the effective marketing strategy with the endorsement of accurate marketing mix. Through initiatives & marketing strategies company attempts to capture maximum returns - this entire practice refers to value based marketing. Here Blackberry is in consistent
Words: 2568 - Pages: 11
Marketing Plan Raymond Heller MKT/230 December 1, 2013 Marketing Plan R@DIO is a new music streaming service for your computer or your mobile phone. This service allows you to browse through thousands of artists and songs. For each artist we have we supply the listener with every album that artist has made along with every song that the artist has came out with, this allows you to find the exact song you may have been looking for and can not find it anywhere else. You can look up an artist
Words: 1756 - Pages: 8
INTRODUCTION: Marketing is essential factor in the whole processing of the firm. The term ‘Marketing’ can be simple defined, as “meeting needs profitably”. (kotler, et al ,p5,2006). Marketing mix is the most important aspect of the concept ‘Marketing’, which is a set of controllable tools that is used by the company in order to get expected response from the targeted market. (Khan, p 95, 2014) The marketing mix includes the main elements of marketing that is 4Ps, Price, Product, Place and Promotion
Words: 2079 - Pages: 9
IS5111:Integration of IS & Business Business Intelligence and Analytics Abhishek Kumar Singh Anbarasan Thangapalam R Deepak Chattani Naadiya Danapal Ram Vibhakar S [A0120022] [A0119959] [A0119975] [A0119961] [A0120054] A Case study on Business Intelligent
Words: 6362 - Pages: 26
Assignment #4: Product and Pricing Strategy Maria Vetter Marketing Management – MKT 500 Dr. Stephen R. Hiatt March 6, 2010 Product and Pricing Strategy Components of the Product Strategy: Branding Important components of product strategy begin in the branding stage. Here, one should consider the following questions;
Words: 1631 - Pages: 7
Market in India | | | | | | | | | | Letter of Transmittal July 16, 2013 Subject: Submission of Report. Dear Sir, We are pleased to submit the report that you asked for & gave us the authorization to work on “Marketing Mix of mobile phone market in India”. This report is an essential part of our course, we tried our best to work on it carefully and sincerely to make the report informative. The study we conducted enhanced our knowledge to make an executive report
Words: 6350 - Pages: 26
Chapter 1 utdallas.edu/~metin 1 Learning Objectives Operations Management Introduction. Manufacturing and Service Operations. How can Operations Management help? utdallas.edu/~metin 2 OM = Operations Management Management of ANY activities/process that create goods and provide services » Exemplary Activities: Forecasting Scheduling, Quality management Profit 10% OM Cost 20% Marketing Cost 25% Why to study OM » Cost and profit breakdown at a typical manufacturing company » How to make more
Words: 1913 - Pages: 8
