can do to manage these powerful macro environmental forces, so it is important that marketers understand the macro environmental factors that affect products and services in order to devise the optimal marketing strategy to cope with these conditions. This topic explores the features of the external environment that impact upon marketing decisions. Macro environment is the external and uncontrollable factors that influence a company's or product's development. Billabong must know the value of each
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THE PROMOTIONAL MIX A company’s total promotion mix also called its marketing communications mix; consists of the specific blend of advertising, public relations, personal selling, sales promotion, and direct marketing tools that the company uses to persuasively communicate customer value and build customer relationships. THE FIVE MAJOR PROMOTION TOOLS The Nature of each Promotion Tool ADVERTISING Each promotion tool has unique characteristics and costs. Marketers must understand
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PayPal) * OS developers (Windows, Linux,) * Third party websites which provide downloadable software * Hardware manufacturers (Logitech, Plantronics) * Landline and mobile service providers * ISP’s Key Activities * Software Development * Skype.com maintenance and promotion * Service provisioning * Infrastructure Development Value Proposition * Free video and voice calls, IMs, and File sharing with other Skype users. * Cheap option to * Place calls
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Marketing Mix Paper Alyce Shelton MKT/421 December 5, 2011 Instructor: Susan Craver Marketing Mix Paper The key to business success is smart marketing. Today’s mega-businesses consistently seek to develop unique products, use multiple combinations of marketing techniques, and reach new consumer targets. Verizon Wireless currently operates the world’s largest wireless cell phone network, with customers in over 150 countries. The company has clearly demonstrated good use of the marketing mix
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India. History Flipkart was founded in 2007 by Sachin Bansal and Binny Bansal, both alumni of the Indian Institute of Technology Delhi. They worked for Amazon.com before quitting and founding their own company. Initially they used word of mouth marketing to popularise their company. A few months later, the company sold its first book on flipkart.com—John Woods' Leaving Microsoft to Change the World. Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited
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acceptable to many people. Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping. When a business buys
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may determine the target market -- for instance, marketing luxury products to those with high incomes. Psychographic factors are another way to determine the target market, such as only marketing a product or service to those with certain lifestyles. The marketing plan needs to detail a profile of this target market to avoid delivering marketing messages to the wrong consumers. Differentiation Strategy When customers view products and services as generic, they tend to expect mediocre performance
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Every objective provides a chance to know about the related matter. In my report I also have some objective that gives me chance to know about the followings: To know about the marketing mix of SDFL To know about the product management of SDFL. To know about the packing standard and size. To know about the product feature. To know about the pricing policy of the company. To know about the considering factor of pricing. To know about their market coverage. 1 To know their distribution system.
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Marketing Shelley Weaver MMPBL/502 Managing the Business Enterprise December 7, 2009 Uwa Irving Marketing Kudler Fine Foods is always looking for ways to expand business. With confidence in gourmet food products, adding catering services, in addition to in-store parties currently offered, is under consideration as a new market item. Market research, marketing mix, place, products, pricing, technology, and local organic growers all play a role in the decision to move forward with catering
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Table of contents 1. INTRODUCTION ✓ History ✓ Mission ✓ Company Strategies 2. CORPORATE GOVERNANCE ✓ Responsible of the board ✓ Board structure and members ✓ Board meeting ✓ Other board and governance matter 3. EXTERNAL ANALYSIS ✓ Issue priority matrix ✓ Porter’s 5 forces ✓ Industry matrix ✓ PEST analysis ✓ Competition analysis
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