Essentials of MIS 11 Video Cases Essentials of Management Information Systems: Managing the Digital Firm, 11th Edition Kenneth Laudon and Jane Laudon Azimuth Interactive, Inc. Copyright 2014 Questions and Answers Chapter 1: Business Information Systems in Your Career Case 1: UPS Global Operations with the DIAD 1. List the various ways that DIAD improves customer service. Faster pickup and delivery schedules. Real-time tracking of packages
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Customer Feedback Surveys: Essential Elements Gathering customer feedback can be a challenging process. Businesses need good customer feedback to shape their offerings and services. Having a clear view of a customer’s experience with a company is essential, and conducting a survey is an excellent way to gather essential feedback. The exponential growth of businesses asking for survey input has saturated the market. Customers are routinely asked to respond to survey questions on everything from
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choices about information technology. But when they abdicate responsibility, they set their companies up for wasted investments and missed opportunities. Six IT Decisions Your IT People Shouldn’t Make by Jeanne W. Ross and Peter Weill Reprint R0211F Top executives often feel uncomfortable making hard choices about information technology. But when they abdicate responsibility, they set their companies up for wasted investments and missed opportunities. Six IT Decisions Your IT People Shouldn’t
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3PL's remain attractive for several reasons, including: • • • • Competitor expansion of market share and access to new markets Expansion of product offerings Increased economies of scale Higher than average growth and return on investment High profile 3PL's which have merged or been acquired in recent years include: • • • • • • • Exel (by Deutsche Post) P&O Nedloyd (by Maersk Logistics) BAX Global (by Schenker AG) GeoLogistics (by PWC Logistics) CCW Group (by Schenker AG) FMI Inc. (by American
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industry. Its core value proposition of connecting “small and medium-sized Chinese manufacturers” has been dramatically revised as a result of the business’ rapid growth to suffice customer needs. Categorizing their business units according to the profile of the vendor, the Alibaba Group has established market exclusivity in an effort to segment their vast consumer market. Segmenting their market allowed the firm to expand their consumer base, while strategically positioning themselves competitively
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questions. The case analysis must be a narrative report that includes the information needed to answer the questions. Financial Statement Analysis Identify the Industry – 2007 Substantive Issues This case provides financial statement data for 10 companies from 10 different industries from Thomson Banker One – Analytics. Using knowledge of the industries’ financial characteristics and financial rations, you are asked to match each of the 10 financial statement data sets to an appropriate industry
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for brevity met with his unconcealed displeasure. And if it happened too often, they ran the risk of being left out of the loop on future strategy sessions. Many leaders share Reed’s obsession with the big picture, yet our research shows that few companies actually have a clear strategic vision. The problem, we believe, stems from the strategic-planning process itself. The process usually involves the preparation of a large document—culled from a mishmash of data provided by people from various parts
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given the recent increase in buyer power gained by lowcost airlines. Current Market Position Airbus Airbus controls 46% of the market. 1 It was formed in the 1970’s as a consortium of European aerospace firms, and was integrated into a single company in 2001. It was designed by European nations to compete with the large American manufacturers and received subsidies from the various European governments. Their product line extends from the single aisle A320 to the larger, twin aisle A340. Boeing
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B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
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The Ethics of Social Media – Part I: Adjusting to a 24/7 World Posted by admin2 • December 14, 2010 • Printer-friendly This is the first of a two-part series. The second part is available here. by James Hyatt So your company hasn't had an OMG moment over Facebook ethics? As they say, Good Luck With That. It has been almost a decade since Congress passed the Sarbanes-Oxley Act in the wake of the Enron, Tyco and WorldCom scandals, seeking to put in place a variety of measures to protect investors
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