intentionally left blank. Class: 2a Type: Lecture Supply Chain Management & Service The goal in this part is to introduce the two main sections of the course, international manufacturing and international service. For manufacturing we start with the simple proposition that decisions about our company’s competitive strategy leads to a supply chain strategy which then leads to a supply chain structure. We provide a strategic framework that can be used to analyze design, planning, and
Words: 6782 - Pages: 28
B2B Brand Management Philip Kotler ´ Waldemar Pfoertsch B2B Brand Management With the Cooperation of Ines Michi With 76 Figures and 7 Tables 12 Philip Kotler S. C. Johnson & Son Distinguished Professor of International Marketing Kellogg School of Business Northwestern University 2001 Sheridan Rd. Evanston, IL 60208, USA p-kotler@kellogg.northwestern.edu Waldemar Pfoertsch Professor International Business Pforzheim University Tiefenbronnerstrasse 65 75175 Pforzheim, Germany waldemar
Words: 104254 - Pages: 418
companies operate in a single homogeneous industry. It also serves to get each class member engaged with team members in an effort to determine the strengths of each member. Suggested Questions Identify the companies with an industry. Marriott Corporation: The Cost of Capital Substantive Issues This case provides you with the opportunity to explore how a company uses the capital asset pricing model (CAPM) to compute the cost of capital for the company and for each of its divisions. The weighted
Words: 2525 - Pages: 11
nformation Technology for Management Transforming Organizations in the Digital Economy International Student Version EFRAIM TURBAN, University of Hawaii at Manoa LINDA V O L O N I N O , Canisius College with contributions by: CAROL POLLARD, Appalachian State University . JANICE C. SIPIOR, Villanova University DOROTHY LEIDNER, Baylor University LINDA LAI, Macau Polytechnic University of China CHRISTY CHEUNG, Hong Kong Baptist University DEBORRAH CRISTOBAL, University of Santo
Words: 1585 - Pages: 7
offices around the world, the company had over 150,000 employees globally. Belgium-based DHL International (DHL), in collaboration with its Chinese partner; Sinotrans which was also known as the China National Foreign Trade Transportation (Group) Corporation, launched an international express service, in China. Its core business was transporting documents and packages, which was a door-to-door delivery service particularly targeting parcels and freight items. The service offered shorter delivery and
Words: 4085 - Pages: 17
including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best
Words: 3479 - Pages: 14
Corporate Responsibility From a business perspective, working under government contracts can be a very lucrative proposition. In general, a stream of orders keep coming in, revenue increases and the company grows in the aggregate. The obvious downfalls to working in this manner is both higher quality expected as well as the extensive research and documentation required for government contracts. If a part fails to perform correctly it can cause minor glitches as well as problems that can carry
Words: 2886 - Pages: 12
rights reserved This edition published by special arrangement with Amazon Publishing Forrester and Technographics are registered trademarks of Forrester Research, Inc. FedEx is a registered trademark of Federal Express Corporation. FedEx World Service Center and FedEx Office are registered trademarks of Federal Express Corporation. LEGO is a registered trademark of the LEGO Company. All other trademarks are the property of their respective owners. ® ® ® ® ® ® For information about
Words: 10622 - Pages: 43
Logistics is the management of the flow of goods, information and other resources, including energy and people, between the point of origin and the point of consumption in order to meet the requirements of consumers (frequently, and originally, military organizations). Logistics involve the integration of information, transportation, inventory, warehousing, material-handling, and packaging. Logistics is a channel of the supply chain which adds the value of time and place utility. Origins and definition
Words: 3529 - Pages: 15
Technology (IT) Vs. Management Information System (MIS)-in the context of Corporate Management: Information Technology The central aim of IT management is to generate value through the use of technology. To achieve this, business strategies and technology must be aligned. IT Management is different from management information systems. The latter refers to management methods tied to the automation or support of human decision making. IT Management refers to IT related management activities in organizations
Words: 2628 - Pages: 11
