Federal Express Corporation Social Responsibility Strategy Prepared for: Board of Directors FedEx Corporation Prepared by: Kakish Consulting Group: Lily Kakish March 28, 2012 EXECUTIVE SUMMARY In 1994, John Elkington coined the term triple bottom line. (TBL) “As originator of the term, I have often been asked how it was conceived and born. As far as I can remember – and memory is a notoriously fallible thing – there was no single eureka! moment. Instead, in 1994 we had been looking
Words: 1824 - Pages: 8
NAME: MITCH B. MENDEZ DATE: NOV. 26, 2015 CASE STUDY: ALDI 1. How does ALDI’S strategy lead to competitive advantage? How does the company achieve this strategy? * A competitive advantage is one that distinguishes a firm or a business from the competitors in the minds of the customers. It also refers to the state or condition that make a business more successful than the businesses it is competing with, or a particular thing
Words: 1450 - Pages: 6
Marketing Case #1: Federal Express (FEC) Situational analysis Consumer | Small packages (up to 2 lbs) must be delivered in a reliable and timely manner. Delivery confirmation would help. | Competitor | USPS (Express Mail), Emery (much bigger brand name), smaller airfreight forwarders, REA Air Express, Airlines, *local freight companies (hard to match local relationships) | Company | Courier Paks at flat rate, self-contained delivery/flight system (sustainable), People-oriented culture
Words: 475 - Pages: 2
CONTENTS I. Introduction……………………………………………………………………………….2 II. Company Overview……………………………………………………………………..3 Company Background……………………………………………………………...3 Services Offered……………………………………………………………………..4 SWOT Analysis……………………………………………………………………...5 III. Environmental Analysis………………………………………………………...……13 PESTEL Analysis…………………………………………………………………..13 Competition Analysis………………………………………………………………16 IV. Marketing Plan…………………………………………………………………………16 Marketing Goals…………………………………………………………………….16 Marketing
Words: 6757 - Pages: 28
creating a whole new market where previously there was none. Starting off with only fourteen small jets at its disposal, FedEx today has more than 560 aircrafts – making them the largest all-cargo air fleet in the world. The total daily lift capacity of their fleet exceeds 26.5 million pounds. Within 24 hours it travels approximately 500,000 miles. With the 2.5 million miles the FedEx Express couriers log a day; it is equivalent to 100 trips around the earth. A need that already has been identified rarely
Words: 1926 - Pages: 8
company selected FedEx was founded in 1971 and was incorportated in October 2, 1997, is a holding company and was founded by Frederick Wallace Smith, current CEO, president & chairman of FedEx Corporation. It is an express transportation company offering fast delivery services within few business days and serving markets. The company provides a portfolio of transportation, e-commerce and business services under the FedEx Brand. The company also operates in four different
Words: 391 - Pages: 2
FED EX and UPS Airfreight Industry Analysis 1. During the 1980s, the air express industry was a medium to attractive industry to already be a major player in, but not a very attractive industry to try and break into. The industry can be characterized by high rivalry from competitors who compete on the same services with very little differentiation, medium power from suppliers who supply the resources necessary to run the business, high buyer power because
Words: 1272 - Pages: 6
Question 1 FedEx strategy for success in the marketplace is customer value proposition through operational excellence. This is supported the services portfolio it provides to its clients. This portfolio aims to “provide [its] customers with convenient, seamless access to our entire portfolio of integrated business solutions” (FedEx Corporation, 2005). Moreover, the fact that FedEx manages its business as a portfolio allows it to attain operational excellence by benchmarking practices in the different
Words: 591 - Pages: 3
including • FedEx Express is the second largest civil fleet around the world providing services across U.S. mainland, Puerto Rico, the Dominican Republic, and other Caribbean islands. • FedEx ground provides services around America and Canada. • Home delivery and smart posts are also offered. • FedEx trade networks provide custom and insurance. • A toll free help line is provided to the customers at FedEx TechConnect. • Other products include FedEx Supply Chain Services, FedEx Corporate Services
Words: 584 - Pages: 3
EXECUTIVE SUMMARY Federal Express is seeking the way to increase the volume of Courier Pack which has tremendous growth kpotential for the company. Their goal is to increase the Courier Pack volume from 1300 to 6000 per day. However, shipping managers are avoiding a risk of choosing unapproved carriers and Federal Express lacked marketing efforts. Therefore, to achieve the goal, I recommend (1) Federal Express to use various advertising methods such as TV, magazines, newspapers, and radio (2) to
Words: 751 - Pages: 4
