with globalization and the advent of Internet has facilitated the growth of e-commerce market all over the world. India first came into interaction with the online E-Commerce via the IRCTC in 2002. The government of India experimented this online strategy to make it convenient for its public to book the train tickets. Since then the market was taken over by airlines and other travel companies which made the mode of ticket booking online. This was taken forward by Flipkart, Snapdeal, Amazon and other
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3 A2 Competitor Assessment 4 A3 Online MarketingSuggestions/ Strategies …………………………….……………5 1. Marketing Plan…………………………………………………………………………..5 Current Business Situation & Approaches………………………….………………..5 Target Audience……………………………………………………………………………5 emarketing Objectives…….………………………………………………………………6 eMarketing Strategies/ Tactics….……………………………………………………….6 2. Website name and Logo………………………………………………….……………7 A4 SEO Strategies ……………………………………………………… ………………. 7 A5 Social Media Integration………………………………………………
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……………………………………………………………………... 16 10. Appendix ..………………………………………………………………………... 18 11. References …...……………………………………………………………………. 26 Abstract Over the last decade, the Internet has changed the way people buy and sell goods and services. Online retail or e-commerce is transforming the shopping experience of customers. The sector has seen unprecedented growth especially in the last two years. The adoption of technology is enabling the e-commerce sector to be more reachable and efficient
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University Brian Wm. Dudley, Jacksonville University Sean Holt, Jacksonville University Chris Stockton, Jacksonville University Vanja Vukota, Jacksonville University ABSTRACT This analysis of the information technology infrastructure at United Parcel Service (UPS) begins with a general overview of the company’s information technology (IT) environment to establish awareness of the size and complexity of this corporation. It includes a macro-level breakdown of the technology infrastructure of UPS ranging
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1.0 Introduction The Council of Supply Chain Management Professionals (CSCMP) defines logistics as the process of planning, implementing, and controlling procedures for the efficient and effective transportation and storage of goods including services, and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements. This definition includes inbound, outbound, internal, and external movements. Inbound Logistics It is important
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TROJAN VIBRATIONS By EXCELF Table of Contents 1. Executive Summary 2. Background 3. Objective 4. Methodology 5. Environmental Analysis 5.1 Macroenvironment 5.2 Microenvironment 6. SWOT Analysis 7. Marketing Mix Strategy 7.1 Product 7.2 Price 7.3 Promotion 8. Limitation 9. Conclusion 10. References 11. Appendixes 1. Executive Summary Today’s market for sex toys are becoming more and more popular. However, as one of the biggest international
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Apple Company products are highly in demand by the India Market. Apple is an American multinational company Headquarter in Cupertino California. The company designs electronic item such as IPhone smartphone and the IPad tablet computer, its online service included iCloud, ITunes and App store. The company is mainly know for the hardware products are the Mac line in computer. Apple is the world's second-largest information technology company by revenue after Samsung
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main survey. Findings – Long-term branding strategies, brand performance and firm’s business performance are found to be positively correlated with stock increase. Current brand focus and use of guiding principles can lead to improved business performance. Research limitations/implications – The study has possible location- and industry-specific limitations. Practical implications – Managerially, the findings encourage firms to adopt a long-term branding strategy, focusing not only on brand development
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continues to grow, expansion will veer towards creating more programs. We will take our customer feedback very seriously and continue to improve our services. The target market for Books4Hire.com will be students both male and female. The competitors would be at a minimum since there are no other companies out there that offer the same specific service as Books4Hire.com. Pricing will be competitive to ensure we give customers the best possible deal when leasing their books. Books4Hire.com will
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goods and services from the point-of-origin to the point-of-consumption. This process of regulation begins with customer service and extends to the procurement, handling, and processing of resources aimed at delivering customer satisfaction. All ways in which resources are procured, handled, and processed fall within a set of activities known as logistics. Logistics is a process of systematising information to facilitate the efficient and cost-effective flows of goods and services to produce
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