The Battle for Value, 2004 FedEx Corp. vs. UPS, Inc. FedEx was form in economic class by Fred Smith in Yale University. In 1971, Smith invested 4 million dollars of his own capital and raises an addition of 91 million dollars to launch the firm. His key innovation was a hub and spoke distribution pattern. By 2003, FedEx owned 50,000 ground vehicles, 625 aircraft, 216500 employees and shipped more than 5.4 million packages daily. The company had $15.4 billion in assets, $830 million net income
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Introduction……………………………………………………………………………….2 II. Company Overview……………………………………………………………………..3 Company Background……………………………………………………………...3 Services Offered……………………………………………………………………..4 SWOT Analysis……………………………………………………………………...5 III. Environmental Analysis………………………………………………………...……13 PESTEL Analysis…………………………………………………………………..13 Competition Analysis………………………………………………………………16 IV. Marketing Plan…………………………………………………………………………16 Marketing Goals…………………………………………………………………….16 Marketing Strategies……………………………………………………………….17
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Green Sandra Vargas Melanie Rivera Jhael De Alba History Founded in 1971 by Frederick W. Smith. First Investment 1980’s: – FedEx reached its maturing stage. – First US company to reach $1 billion in revenues. FedEx handles 3.3 million packages General Environment Global Provider of: - Transportation - e-commerce - supply chain management FedEx an Innovator company: - Overnight package and letter delivery - 10:30 am next day delivery - Saturday delivery service • • • •
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Rebeka Ramos Panther ID - 1948265 ACG – 6175 Case 3: United Parcel Service’s IPO 1. How is UPS performing? Back up your assessment with your financial analysis. What factors are driving this performance? Since it first opened for business 1907, UPS has proven to be a worthy competitor and more importantly a threat to be taken seriously. By 1999, after almost a century in business, UPS had captured 51% market share of the $43 billion dollar US package delivery industry. That same year they
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MISSION & VISION STATEMENTS FedEx & Google Mission & Vision Statement Analysis Prepared for Prepared by October, 2013 MISSION STATEMENT “Mission statement is a description of what an organization actually does – what its business is – and why it does it.” Often called the “credo”, “philosophy”, “core values” or “our aspirations”, organization’s mission is the statement that defines its core purpose or reason for being. It tells who a company is and what it does. According
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SWOT Analysis for FedEx The Internal Environment: Strengths FedEx has a strong customer base and a great reputation. It has great reliability with guaranteed overnight delivery. It has no restriction on the size of packages it ships. It guarantees the safety of the shipments for the customers and offers a claim process online if there are any problems. FedEx has great market presence with service to more than 220 countries and territories (N/A) throughout the world. FedEx has online services
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COMPANY PROFILE FedEx Corporation REFERENCE CODE: 3FB515C6-44D5-4A30-BC7E-556271B4A308 PUBLICATION DATE: 28 Feb 2013 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. FedEx Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.......................................................................
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B2B Marketing Plan of FedEx 1.0 Introduction According to Hutt and Speh (2004), Contemporary businesses operate in an environment that gets fiercely competitive by the day. To deal with this intensity of rivalry the typology of business networks has experienced extensive changes. One of the marked changes that businesses are undertaking is a change in marketing techniques. In an era where switching costs are low making customer loyalty to be shaky, old marketing strategies are no longer efficient
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UPS: Strategic Analysis United Parcel Service, Inc. (“UPS”) was founded in 1907 as a private messenger and delivery service in Seattle, Washington. Today, UPS is the world’s largest package delivery company and the premier provider of global supply chain management solutions. They deliver packages each business day for 1.1 million shipping customers to 7.7 million consignees in over 220 countries and territories. In 2011, they delivered an average of 15.8 million pieces per day worldwide, or
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Global Value Chain Logistics Case Analysis Patricia West GEN 483 – GLOBAL VALUE CHAIN MANAGEMENT David Fogarty – Faculty June 9, 2008 Global Value Chain Logistics Case Analysis Laura Ashley, founded in 1953 by Bernard and Laura Ashley when they began printing textiles on the kitchen table of their London attic flat, was a specialty retailer, primarily of upscale women’s fashions, fabrics, and home furnishing products. The company was known for products that typified the tradition
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