CHAPTER LOGISTICS AND THE SUPPLY CHAIN Special logistics staffs handle the mO\'cIllent of items and displays for trade shows and special events. This sleek Mercedes racer is being loaded aboard a KLM Boeing 747. Photo KLM-Ro\'a! Dutch Airline, Photo Archi\es. Reproduced with permission, 2 CHAPTER 1 Logistics and the Supply Chain 3 Key Terms • Channel intermediaries • Phantom freight • Place utility • Possession utility • Postponement • Power retailer • • Reverse logistics Stock-keeping
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Sagebrush has profitably serviced major art framing companies across the U.S. but numbers have grown stagnant over the past two years. Research shows that more and more of Sagebrush’s clients are producing or publishing their own art. In a preemptive strategy Sagebrush recently formed a branch called Art That Celebrates. Whereas before Sagebrush only sold prints or licensed images, now - via Art That Celebrates - they will offer finished art products such as: framed art, canvas giclees, and ready to hang
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1 The Santek Images Business Unit Consolidated Products is a $21 billion company headquartered in Atlanta, Georgia. The company’s five business units, which offer a wide array of products and services, are the result of an aggressive strategy of mergers and acquisitions starting in the late 1980s. The corporate staff is surprisingly small, comprised of general management, legal staff, and human resources. Part of the reason for this small staff is due to the eclectic array of businesses
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Executive Summary Books4Hire.com is an internet base company that leases books to high school, college and graduate students at a fraction of the cost of new books. The company’s mission statement: Books4Hire.com will be a website not only where students can lease their books for less, but it will also be a website where parents can lease books for their children as well. The main plan for Books4Hire.com is develop a successful website that puts Books4Hire.com into the book industry
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Outsourcing Overview of Performance Management Philosophies Analysis of Best Practices – Theory Analysis of Best Practices- Applied Table of Contents (Con’t.) Recommendation PM Program HR Budgets- Components/ Elements Cost Reduction Strategies Budget Cut Recommendations Summary of HR Department Budgeting Challenges Recent Practices from 3-5 US organizations Review of Typical US Rewards Programs. Analysis of Best Practices for Compensation, Benefits, and Perks Consideration
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plan focuses on the company’s growth strategy, suggesting ways in which it can build on existing customer relationships, and on the development of new products and/or services targeted to specific customer niches. Since Star Software markets a product used primarily as a promotional tool by its clients, it currently is considered a business-to-business marketer. This sample marketing plan for a hypothetical company illustrates how the marketing planning process described in Chapter 2 might be implemented
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Appendix C Sample Marketing Plan APPENDIX C Sample Marketing Plan This sample marketing plan for a hypothetical company illustrates how the marketing planning process described in Chapter 2 might be implemented. If you are asked to create a marketing plan, this model may be a helpful guide, along with the concepts in Chapter 2. The Executive Summary, one of the most frequently read components of a marketing plan, is a synopsis of the marketing plan. Although it does not provide
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Environmental Analysis 1 A. The Marketing Environment 2 C. Current Marketing Objectives and Performance 4 SWOT ANALYSIS 5 A. Strengths 6 B. Weaknesses 6 C. Opportunities 7 D. Threats 7 MARKETING OBJECTIVES 8 MARKETING STRATEGIES 9 A. Target Market(s) 9 B. Marketing Mix 9 MARKETING IMPLEMENTATION 10 A. Marketing Organization 10 B. Activities, Responsibility, and Timetables for Completion 11 EVALUATION AND CONTROL 12 A. Performance Standards and Financial
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TABLE OF CONTENTS I. Executive Summary II. Mission Statement III. Branding, Pricing, and Distribution IV. Company Major Competitor V. Differentiation Strategy VI. Leader or Follower VII. Macro-Environmental Issues VIII. Predicts Trends and Formulate Strategy IX. Implementation Strategy X. Five Year Expansion Plan XI. Social Media XII. Performance Standards XIII. Potential for Company XIV. I. Executive Summary: Mobile phones and
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SC Response to Terrorism Project MIT Center for Transportation and Logistics “Supply Chain Response to Terrorism: Creating Resilient and Secure Supply Chains” Supply Chain Response to Terrorism Project Interim Report of Progress and Learnings August 8, 2003 This report was pre pared by James B. Rice, Jr. of the MIT Center for Transportation and Logistics (CTL) and Federico Caniato of Politecnico di Milano for the Supply Chain Response to Terrorism Project team with contributions
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