November 2014 TABLE OF CONTENTS SR. NO | TITLE | PAGE NO | 1. | INTRODUCTION | 1 | 2. | RATIONALE OF ENTRY | 2 | 3. | SALES AND DISTRIBUTION OF ELECTRONICS INDUSTRY | 3-4 | 4. | DESIGN OF DISTRIBUTION SYSTEM | 5-6 | 5. | MANAGING AND OPERATING THE DISTRIBUTION SYSTEM | 7-10 | 6. | CONCLUSION | 11 | Introduction The electronics industry emerged in the 20th century and have mixed with the generation in development of all manner in their invention. Electronics have made life
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Marketing Plan for TROJAN VIBRATIONS By EXCELF Table of Contents 1. Executive Summary 2. Background 3. Objective 4. Methodology 5. Environmental Analysis 5.1 Macroenvironment 5.2 Microenvironment 6. SWOT Analysis 7. Marketing Mix Strategy 7.1 Product 7.2 Price 7.3 Promotion 8. Limitation 9. Conclusion 10. References 11. Appendixes 1. Executive Summary Today’s market for sex toys are becoming more and more popular. However, as one of the
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Management Information Systems, 13E, Global Edition Laudon & Laudon Lecture Files by Barbara J. Ellestad Chapter 2 Global E-Business and Collaboration What would happen if you walked into work one day and the management told the employees they could do anything, anything at all, that they wanted to do that day. If Jimmy from production decided he wanted to work in sales and marketing he could. If Sally, who normally works in accounting, wanted to spend the day in shipping she could do
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Kotler and Armstrong textbook. Section I: Concepts of Marketing A. Who is a Marketer? Consider first that marketing is driven by people and their needs. It is people driven. Contrast marketing, a people driven discipline with accounting or information systems—policy or rule driven disciplines. In marketing, you are trying to identify and cater to people’s needs. In a policy driven discipline, you are adhering to generally accepted accounting principles or to the precepts of ‘C’ or COBOL, programming
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products with differing capabilities, such as personal information management, wireless Internet access, and games, intended for different types of customers. The company also has to decide on the best process to produce the different types of handhelds. The challenge of product design can also be illustrated by an example of the Alza Corporation. Alza is a leader in designing new ways that pharmaceutical drugs can be administered to different types of patients. One of their product designs is an under
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Chapter 1 Marketing: Managing Profitable Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Central to any definition of marketing is _____. a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (Answer: c; p. 5; Easy) 2. All of the following are accurate descriptions of modern marketing today, except which one? a. Marketing is creation of value for customers. b. Marketing is customer satisfaction at a profit. c.
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Part One Introduction 1. The Operations Function 3. Product Design The introductory part of this book provides an overview of the operations management field and some of the prerequisites for decision making in operations: operations strategy and product design. After reading this part, the student should have an appreciation for the importance of operations to the firm, the major decisions made in operations, the linkages of operations decisions to other functions, and the need for strategy to guide
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Business Information Systems in Your Career C H A P T E R 1 STUDENT LEARNING OBJECTIVES After completing this chapter, you will be able to answer the following questions: 1. How are information systems transforming business, and what is their relationship to globalization? Why are information systems so essential for running and managing a business today? What exactly is an information system? How does it work? What are its people, organization, and technology components? How will a
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Chapter 1 Marketing: Managing Profitable Customer Relationships GENERAL CONTENT: Multiple-Choice Questions 1. Central to any definition of marketing is _____. a. demand management b. transactions c. customer relationships d. making a sale e. making a profit (Answer: c; p. 5; Easy) 2. All of the following are accurate descriptions of modern marketing today, except which one? a. Marketing is creation of value for customers. b. Marketing is customer satisfaction
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1. What are the compulsions that have been driving the top management of Infosys to seek migration of the company up the value chain? Infosys is a highly respected, India-based information technology (IT) software service provider, established in July 1981. The ramp-up of the company has been particularly spectacular during the last several years, starting from 1995. The initial business model related to labor arbitrage and was based upon differential wage rates for IT professionals in India and
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