differentiating the company products and service from its’ competitors. For example, FedEx was one of the first companies to introduce package-tracking capability. This tracking capability allows FedEx customer to track their package along its’ route of being delivered. Thus, FedEx gained superior value over its’ competitors by providing such a service. Although other courier services eventually provided such service, FedEx capitalized on its’ superior value and continuously upgrade it. Therefore, other
Words: 939 - Pages: 4
courier industry to ship all freight to the company’s central hub, where it is sorted, and rerouted to its final destination. Also under consideration, the air express service played an important role in the evolution of the Express Mail Industry. FedEx is the pioneer in assembling a fleet of executive jets and modifying them to carry cargo. Integrators such as Airborne have dominated this particular service by owning the airport that served as its major hub, and as a result, it did not have pay lending
Words: 1561 - Pages: 7
Use of technology was changing the game like routing * Tracking of shipment was a new service offered * Customer service was improving 2. What is Airborne’s strategy? How has it positioned itself in the industry? How is it different from FedEx or UPS? * Targeted business customer that regularly shipped large volumes of urgent items like Xerox (Position) * Never advertised much publically, instead focused on larger shipping companies * Sales force was given good freedom to
Words: 2040 - Pages: 9
and 30% in Southern california. Overnite Express knows how to keep customers comiing back. Thier completion rate is 99.9% and their ontime rate is 99.2%. These numbers are huge compared to its competitors. In fact 99% of new customers were prevous fedex customers. Due to their excellent track record and their ability to acquire new customers and keep old customers pitting out referrels, Overnite Express has been growing at a rate of 25 to 30 percent since 1998. Although Ukropina would like to keep
Words: 1330 - Pages: 6
UNITED PARCEL SERVICE United Parcel Service Austin F. Ford Introduction to Business and Technology Professor John Leavitt Devry Institute of Technology, Orlando February 10, 2007 United States Parcel Service (UPS) is an express transportation company, founded in 1907 by a 19-year-old named Jim Casey from Seattle, Washington. When he first started this company it was known as American Messenger Company, merging later on with a friend named Evert McCabe which then changed the company name
Words: 926 - Pages: 4
global parcel industry is primarily composed of a small group of competitors: The United Parcel Service, Inc. (UPS), the FedEx Corporation (FDX), DHL Express, and the United States Postal Service (USPS). Each of these companies seeks to serve a niche of the industry. For example, the USPS is the primary deliverer of mail and parcel packages less than two pounds domestically. FedEx specializes in overnight delivery. UPS focus on standard ground shipping of parcels weighing between two and 150 lbs. And
Words: 499 - Pages: 2
EAST CENTRAL OHIO FREIGHT By: Aadish Bansal B16001 Anirudh Kudva B16009 Bhawna Manocha B16015 Pratik Agrawal B16034 Richa Gupta B16039 Background: East Central Ohio Freight (ECOF), headquartered at Cambridge, Ohio, started off their business in the 40’s as a moving & storage business. However, the same was dropped shortly and the company moved to freight business focussing on less than truckload (LTL) hauling. In the 80’s it expanded to TL (full truckload) business which has been
Words: 1996 - Pages: 8
1. What is the history of airborne express? Airborne express is the third largest express delivery company in the United States. The company keeps a lower profile than rivals FedEx and United Parcel Service of America Inc. (UPS). Airborne boasts the lowest cost structure and targets high-volume corporate customers. It had grown faster than either of its bigger, better known rivals. In 1997 it held 16% of internal market. Progress came slowly and competition was stiff. To begin with, Airborne of
Words: 3037 - Pages: 13
USPS Case Analysis Problem Statement USPS was meeting to review the results of a tracking study that traced the effects of the “Products and Services” campaign on consumer attitudes toward USPS. The key issue is if the “Products and Services” theme and music would contribute to the 1989 Express Mail advertising campaign’s success. USPS also needs to address the general public’s perception of their reliability. Situational Analysis Company: USPS Strengths – access to entire network of mail
Words: 1631 - Pages: 7
popularity and happiness or fulfilment is through buying more; more consumption - regardless of how much we already have. I find this to be quite fascinating. Therefore, I want to take a close-up of what is happening in a specific advertising example of FedEx Ad. Thesis Statement: Advertising can be unbelievably effective and potent in promoting causes and beneficial products; while at the same time can be negative for forcing ideals upon its audience. Advertising, despite its causes, is beneficial and
Words: 1444 - Pages: 6
