To: FIJI Water From: Alex Nash Date: March 15, 2011 Subject: Carbon footprint analysis and solutions FIJI Water has always been proud of its environmentally friendly image. The company has always honored its corporate social responsibilities by being involved with many environmental groups and is currently partnered with Conservation International, an environmental organization engaged in a large-scale rainforest conservation project in Fiji. During the past couple of years FIJI Water
Words: 1041 - Pages: 5
Fiji Paper Dan Christianson BUS 330 Principles of Marketing Kristin Broklesby April 4, 2010 Fiji Water, I will admit I have purchased this particular brand of water in lieu of its appearance. At the basic level of product and service, which is your core benefit level; this addresses the question as to what the consumer is actually buying. I would hope we would say that we’re all buying water, which is true. But, according to Fiji you are buying “the nature of water.” Fiji wants
Words: 451 - Pages: 2
0 References 16 Introduction FIJI Water was founded David Gilmour a Canadian hotel and gold mining mogul. In 1996, FIJI Water started its operations in the Islands of Fiji (McMaster & Nowak, 2009). They leased land from the Fijian government that was located on top of a massive artesian aquifer in the Yaqara Valley of Fiji's main island (McMaster & Nowak, 2009). FIJI Water was able to successfully attract consumers to its pure artesian water with slogans like "untouched" and "unpolluted"
Words: 4384 - Pages: 18
Subject: Recreating the Fiji Water brand: from greenwasher to a socially and environmentally responsible company Introduction Amid mounting tension between the bottled water industry and environmentalists, FIJI Water Company in particular has been embroiled in a battle against claims the company is actively participating in greenwashing. FIJI as a brand is now coping with the ramifications of its negative brand perception among the public. It arrived at this point through overstatements concerning
Words: 2454 - Pages: 10
S w 909A08 FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY — GREEN MAKEOVER OR “GREENWASHING”?1 James McMaster and Jan Nowak wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage
Words: 13053 - Pages: 53
Strategic Marketing & Planning, 2009 Fiji Water Executive Summary: There are multiple recent strategic issues that the bottled water company Fiji Water is facing. The economic recession has led to a change in consumer purchasing trends, and the bottled water category is not as stable financially as it used to be. Environmental issues, such as waste and pollution, are also affected Fiji Water and its competitors. Bottled Water companies are attempting to shift packaging and shipping
Words: 10365 - Pages: 42
of our global economy, these corporations are generally only concerned with one thing…the bottom line. That is, maximizing profit, regardless of the social or environmental costs.” —David Suzuki Bottling of freshwater from a rare resource in the Fiji Islands, and harvesting of cocoa beans via child slave labor in West Africa, are both ethically questionable. Business practices from both commodities have little regard on damages inflicted during their production. Ethical issues, similarities, and
Words: 3563 - Pages: 15
History of Fiji Fiji was first settled about 3,500 years ago by the Melanesians and Polynesians. According to Fijian legend, the great chief Lutunasobasoba led his people across the seas to the new land of Fiji. Most authorities agree that people came into the Pacific from Southeast Asia via the Malay Peninsula. Here the Melanesians and the Polynesians mixed to create a highly developed society long before the arrival of the Europeans. The European discoveries of the Fiji group were accidental
Words: 4545 - Pages: 19
probably see a rich girl who is shaped by Fashion magazines. Images speak to people around the world as popular, valued to be rewarding, and teaches us to see our bodies imperfections. For example, a study done by anthropologist Anne Becker reports Fiji women did not report any eating disorders until three years after their first television broadcast in 1995.Becker thought Fijian women could withstand the influence of media images. In addition, Central Africa culture is a place that still celebrates
Words: 259 - Pages: 2
Executive Summary Suva is the capital of Fiji. It is located in the southeast coast of Viti Levu Island. The population of this city as in 2012 was 89,038. It is the main spot in Fiji. Sugar and tourism industry are two major industries in Fiji. With a mix of traditional infrastructures and modern architectures and the unique natural scenery, Suva attracts a lot of tourists to visit yearly. The most tourists are from Australia, New Zealand, U.S.A and Europe. When the visa-free policy approved
Words: 3347 - Pages: 14
