|[pic] |Course Design Guide | | |School of Business | | |MGT/449 Version 8 | |
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students use critical thinking and creativity to examine issues in the business world. This course focuses on three core areas: (a) the elements of creativity, (b) creative problem solving, and (c) innovation for entrepreneurship and business growth. Students will develop their own creative competencies through a combination of case analyses and kinesthetic activities designed to encourage innovative solutions to modern business problems. TEXTBOOK No textbook is required. Other required materials
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Discussion 2: Global environmental issues at a company level Environmental standards, rules and technical regulations are for some companies a challenge to meet – this often leads to market failure as they cannot meet the challenge. For other companies it provides a business opportunity – either because they can adopt better than others, or they are providers of environmental goods or services. Analyse the case of a company. The assignment We will discuss
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positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and
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t TERM PAPER Course Code: MIB 130 Credit Units: 04 Objectives The aim of the term paper is to provide the students with an opportunity to further enhance their knowledge in a sector of their choice by undertaking a significant practical unit of examining and analyzing various aspects of business management at a level commensurate with the learning outcomes of the various courses taken up y them in the ongoing semester.
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|Kulliyyah of Economics and Management Sciences | |Department / Centre |Department of Business Administration | |Programme |Bachelor of Business Administration | |Name of Course / Mode |Strategic Management
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TMKT402 International Marketing Management Unit Outline – 2014 (Semester 1) Unit Coordinator: Dr. Nigel Hardiman Introduction Welcome to TOP Education and TMKT402 International Marketing Management. This document provides you with information relevant to successful completion of this unit; including the schedule of lecture topics, prescribed texts, assessment policies, assessment tasks, examinations, academic and administrative contacts and online
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Business School School of Management MGMT3101 INTERNATIONAL BUSINESS STRATEGY Course Outline Semester 2, 2015 Part A: Course-Specific Information Part B: Key Policies, Student Responsibilities and Support business.unsw.edu.au CRICOS Code 00098G Table of Contents PART A: COURSE-SPECIFIC INFORMATION 3 1 STAFF CONTACT DETAILS 3 2 COURSE DETAILS 3 2.1 2.2 2.3 2.4 2.5 Teaching Times and Locations Units of Credit Summary of Course Course Aims and
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operates. Students should be encouraged to look up articles about that industry in Business Week, Forbes, Fortune, the Wall Street Journal, Marketing Communications, Media-Scope, and/or Advertising Age. The students should use the Kotler text as guides for the project and the program Marketing Plan Pro to formulate the full marketing plan. The Marketing Plan Pro will provide the basis for either presentations and/or a paper that analyzes and evaluates the marketing program of the chosen product. You could
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Integration 1 (Markstrat) | Professor: | Suman Modwel | Program: | Solvay Ponts MBA | Course dates: | June 23-26, 2014 | Professor Bio + Contact information (approx. 1 paragraph): Dr. Suman Modwel is the Emeritus Professor of Business Policy at the ENPC School of International Management, Paris. Formerly in the Indian Administrative Service of India where he had the privileged opportunity of participating in the development process of his country both at the district and national
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