COURSE STUDY GUIDE OF MARKETING MANAGEMENT DEPARTMENT OF MARKETING Course Outline for Fall Semester 2014 Course Title :Marketing Management Course Code : Number of Credits :3 Instructor :MehwishZafar Office Hours : Thursday 12:00-2:00 Office : Faculty Room Email : zafar.m@iuk.edu.pk Course Objective In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer
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[pic] Submission Front Sheet Assignment Code: AB165B18… Programme: BTEC Higher National Diploma in Business (Marketing) Unit Title and Number: Advertising and Promotion in Business (Unit 18) QFC Level: 4 Unit Code: J/601/1000 Credit value: 15 credits Module Tutor: Mehedi Khan Email: m.khan@mrcollege.ac.uk Date Set: 23rd September 2014 Name: …………………………………………. Registration Number: …………………………………………… Date: …………………………………………… Is this a First
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orientation to manufacturing, engineering, technology or production. 2. To provide students knowledge and skills in the areas of management of technology, product and process, quality, organizational management, operations management, program management, marketing and finance. 3. To educate
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is Marketing (Ch-1) Sept 1 M Situational Analysis (Ch-3) 3 W Company Analysis (Ch-2) 5 F Competitor Analysis (Ch-18) 8 M Bloomberg Workshops (The class will meet at the trading room in the Luter Hall) 10 W 12 F Consumer Behavior (Ch-5) 15 M 17 W Topic Presentation #1: Big Data & Analytics 19 F EXAM 1 22 M SWOT & Objective Setting 24 W Topic Presentation #2: Social Media Marketing 26 F Team Day (Finalizing new product ideas for the Marketing Plan) 29
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Young Entrepreneur’s Business Plan Competition 2013 Guidelines Marty Strong Purpose The Young Entrepreneurs’ Business Plan Competition is sponsored by the Entrepreneurship Advancement Center and businesses throughout the area. The competition provides participants with an opportunity to develop and present a business plan to start a new business or to offer a new product or service within an existing business. Entrepreneurial business ideas are strongly encouraged. Participants
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TMKT402 International Marketing Management Unit Outline – 2014 (Semester 1) Unit Coordinator: Dr. Nigel Hardiman Introduction Welcome to TOP Education and TMKT402 International Marketing Management. This document provides you with information relevant to successful completion of this unit; including the schedule of lecture topics, prescribed texts, assessment policies, assessment tasks, examinations, academic and administrative contacts and online
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BUSN462 Senior Project 1: MILESTONE 1 REQUIREMENTS Milestone 1 requires a team presentation and a hard copy report as described below. Not following these instructions, or submitting after the due date (and time) will result in a lower grade. Milestone 1 PRESENTATIONS – Week 6 and 7 Each group will make a 12-15 minute presentation. Each person will be graded individually using the following criteria: (worth 100 points or 10% of course grade) • Time o At least 2 minutes person o Do not exceed
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Methodology • Research Planning • Segmentation strategy • Strategy formulation • Strategy implementation • The Marketing Mix • The role of culture, psychological • Value-based pricing OVERVIEW OF COURSE GRADING The grades earned for the course will be derived using City University of Seattle’s decimal grading system, based on the following: Overview of Required Assignments % of Final Grade Individual Paper: Consumer Behavior Theory and its Application to Effective Product Development 20% Individual
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Class Presentations - Groups will be randomly assigned to one of the three presentation dates. 3-4 groups will present on the first week, and 3-4 groups on the second and third weeks. All WORD Doc. papers will be due, however on the first date, 4/17/14. Each group will have 20 minutes to present their project, with 15 minutes set aside afterwards for Q&A. After each presentation, the class will recommend a grade for each presenting team, based on set criteria. Required Project Outline / Requirements
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sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international
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