Global Marketing Level 6 44-6979-00L-A Module handbook 2014 to 2015 Module leader: Giovanna Battiston g.battiston@shu.ac.uk Stoddart 7241 0114 225 5260 Contents 1. | Welcome to global marketing | Page 3 | 2. | Code of conduct | Page 4 | 3. | About your module | Page 5 | 4. | Teaching and learning strategy | Page 6 | 5. | Resources for reading and research | Page 7 | 6. | Assessment | Page 8 | 7. | Lecture and seminar programme | Page 11 | 8. | Module
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| Subject Outline & Activity Schedule | |Lecturer/ Tutor |E-mail |Office |Telephone | |Dr. Simon Chan |simon.ch.chan@polyu.edu.hk |Room M1031 |3400-3643 | |Mr. Herbert Leung |herbert.kinshing.leung@polyu.edu.hk
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Marketing Mix Fontineese Green MKT/421 November 11, 2013 Jeff Lewis Marketing Mix Marketing mix is defined as a planned mix of the controllable elements of a product’s marketing plan commonly termed as 4Ps: product, price, place, and promotion. These four elements are adjusted until the right combination is found that serves the needs of the products customers, while generating optimum income (Business Dictionary.com, 2013). When a company is marketing their products, it is useful to reduce
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By: Mahdieh Mehrabi Moezabadi (SID: 3576238) MBA MARKETING 1. Title 2. Background 3. Preliminary Review of Literature 4. Research Questions and Objectives 4.1. Questions 4.2. Objectives 5. Research Plan 5.1. Research Perspectives 5.2. Research Design 5.3. Data collection 5.3.1. Methods 5.3.1.1. Secondary Data 5.3.1.2. Primary data 5.3.2. Use of primary and secondary data 5.3.3. Access and sampling strategy 5.3.4. Data analysis and presentation 5.4. Limitations of research 5.4.1. Validity 5.4
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Sawsan Ahmed Working as a group For the Professional Development unit group I worked in the team installation and curation. I chose this team because I would like to get experience on how Curation and installation works. I wanted to get a sense of what this job involves. Everyone contributed well. I felt the group listened and communicated well. I felt I had worked well within the team because I had contributed well because. Tasks were identified in the group meetings and jobs that needed to be
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Ch1 What is Marketing Marketing has been defined by the AMA as an organisational function and a set of processes for creating, communicating and delivering value to customers, and for managing customer relationships in ways that benefit the organisation and its stakeholders. What is Marketing Strategy? A Marketing Strategy consists of selecting a segment of the market as the company’s target market and designing the proper “mix” of the product/service, price, promotion, and distribution
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management issues, not faulty software: The company did not use the proper resources do ensure a good launch. This especially includes the failures of top management. b. Big Bang versus phased implementation: With their second attempt Hershey was able to plan more thoroughly in order to reduce redundancies, properly train and troubleshoot on a manageable basis. • • • • • There were several key
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: Management & Entrepreneurship Principles of Marketing MKTG 205 Three (3) NONE Principles of Marketing, Thirteenth Edition by Philip Kotler; Gary Armstrong REFERENCE TEXTS : Basic Marketing by William Perreault Jr.; E. Jerome Mc Carthy; Joseph Cannon APPROVED BY : ___________________________ ________________ CHAIR DATE 1 COURSE DESCRIPTION: This is an introductory marketing course. A realistic examination of how marketing is practiced in business today will be stressed throughout
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Commercials 26 Unit 3 Journal 2: Personal Narrative 27 Unit 3 Journal 2: Personal Narrative Handout 28 Unit 3 Journal 3: Civic Narrative 31 Unit 3 Journal 3: Civic Narrative Handout 32 Unit 3 Journal 4: Taste vs. Judgment 34 Unit 3 Presentation 1: What Would You Do? 35 Unit 3 Assignment 1: Habits That Hinder Thinking 36 Unit 4 Journal 1: Invention Exercise 37 Unit 4 Journal 1: SWOT Analysis Template 38 Unit 4 Journal 2: Personal Narrative 39 Unit 4 Journal 2: Personal Narrative
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situations to gain firsthand experience of business problems and solutions, however at the University of the Sunshine Coast we chose to use "experiential learning" as one of the teaching strategies in the unit INF320 Electronic Commerce by exposing final year Bachelor of Business, Information Systems students to implement actual electronic commerce business solutions by drawing on their previous theoretical and behavioral classroom simulations in a tripartite collaborative activity over a whole
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