08/25/14 Digital Marketing MKT 3508 Dr. Susan Mudambi Office Hours (and by appointment) Tuesday and Thursday, 10 – 11 am, 524 Alter Hall, Main Campus Tel: (215) 204-3561; Email: susan.mudambi@temple.edu Home Page: http://astro.temple.edu/~smudambi/ Course Description Digital technologies have become an integral component of daily life for many firms and consumers. Although digital marketing is an important part of business strategy, the dynamic nature of technology and consumer
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Chapter 6: marketing Marketing * Marketing is the process of developing a product and implementing a series of strategies aimed at correctly promoting, pricing and distributing the product to a core group of customers. * The purpose of this is to determine what the business should be producing. * Marketing is used primarily by a business as a method of enhancing its revenue streams and increasing the market’s awareness of its products.The strategic role of marketing * The strategic role
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Strategic Marketing Problems. Cases and Comments, Eleventh Edition Chapter : Case: Amber Inn & Suites, Inc.* ISBN: 9780131871526 Author: Roger A. Kerin, Robert A. Peterson copyright © 2007 Pearson Education Case: Amber Inn & Suites, Inc.* *This case was prepared by Professor Roger A. Kerin of the Edwin L. Cox School of Business, Southern Methodist University, as a basis for class discussion and is not designed to illustrate effective or ineffective handling of an administrative situation
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MCS*3620*02 Integrated Marketing Communications Plan Nokia Lumina 1020 November 28, 2013 Table of Contents Executive Summary………………………………….Situation Analysis…………………………………… Market Analysis………………………………. Market Environment…………………………..Consumer Analysis……………………………Competitor Analysis………………………….. Blackberry………………………………... Apple……………………………………… Samsung………………………………….. HTC……………………………………….. Product Analysis: Nokia Lumia 1020…SWOT Analysis………………………………………Marketing Strategy………………………………….Marketing Objectives…………………………Marketing
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information supports business decision making. The student should be able to discuss and explain the basic kinds of research design (exploratory, descriptive, causal / longitudinal, cross-sectional) and their major sources of error; explain database marketing and how it makes use of secondary data; identify the advantages and disadvantages of the major types of qualitative research; discuss how survey and observational methods can be used and their major sources of error; define and differentiate between
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Portfolio Management Customer Engagement We meet every week from 6 – 9 pm. Be on time!! Each week consists of ◦ Quiz or discussion of projects or case studies ◦ Lecture or Presentation on a project relevant topic ◦ Project team preparation Grading ◦ Team project presentation ◦ Final Exam ◦ Class Participation 40% 50% 10% Attendance is taken and is used as part of your participation score. Winning at New Products, Robert G. Cooper
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http://www.londonmet.ac.uk/ldu. Module Aims ▪ To explore the role of branding from a corporate and consumer perspective. ▪ To introduce students to the theory of branding. ▪ To develop students' understanding of the role played by marketing
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Eshon Howard Bus 339 Marketing Research Hard Body Research Plan Victor Olufeso Introduction The Hard Body Haulers is a local moving company that is not experiencing consistent growth in revenue. The company was founded in 2008 and is located in Cleveland, Ohio; one of the fastest shrinking cities in terms of population in the United States (http://quickfacts.census.gov/qfd/states/39/3916000.html, 2006). This along with the high number of home foreclosures in the area indicates that people
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Business Plan for Playground Designs Unlimited Bachelors Capstone Final Project Shoshonie L. Heitmann MT499 Bachelors Capstone in Management Ernest Norris Jr. Table of Contents Section 1: Executive Summary (Business Description) 2 Section 2: Code of Conduct 6 Section 3: Marketing Plan (Strategy and SWOT) 14 Section 4: Operations 18 Section 5: Finance 23 Section 6: Cash Flow Analysis 26 Section 7: Information Management 29 Section 8: Management Summary 33 References 37 Appendix
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meeting during which the members of the task-force made their presentations? 30% It was clear that Baker had little to no control over the task force. Baker had not created the team and had no real authority (aside from being designated as the head) over the task force. The task force was a formality in the Keene & Baker’s eyes, thus they concluded the area that needed to be studied was marketing division (market managers made final forecasts based on info from prod mgrs, VP of sales, VP of manufacturing
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