UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) Faculty of Business and Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor:
Words: 5423 - Pages: 22
MARKETING COMMUNICATIONS PLAN CONTENTS & OUTLINE COVER PAGE (as shown above) EXECUTIVE SUMMARY (discuss project-focused highlights below in at least 2 pages but not more than 3 pages) Short background of the study/project Brief description of the product / offering, target market and market share (% & volume) Promotions mix highlights and budget cost Conclusion / Recommendation ACKNOWLEDGMENT TABLE OF CONTENTS (by major title and subtitle with page numbers) LIST OF TABLES and FIGURES (with
Words: 715 - Pages: 3
Course Title: Marketing Theory and Practices: M 501 Course Instructor: Dr. Md. Ridhwanul Haq Ph.D (University of Western Sydney) MBS (The Australian National University) Post Graduate Diploma in Training and Teaching (Aus-training, Sydney) MBA and BBA (University of Dhaka) An introduction of this unit Marketing is a discipline concerned with the creation of ‘value’ and exchange of ‘values’ between marketers and their customers. Marketing helps to increase the value of
Words: 719 - Pages: 3
Art Institute of Las Vegas Course Syllabus Winter 07 RS121 Fundamentals of Marketing Every Week • Concepts Check for new chapter - BOC • Concepts Challenge for old chapter – after Break • Case at end of old chapter due BOC • EOC project due end of class Week 1 • Introduce Expectations • PowerPoint for Chapter 1 - Marketing: Managing Profitable Customer Relationships – in shared directory Zeus • Discussion Questions Customer Satisfaction
Words: 1157 - Pages: 5
RAHMAN FACULTY OF ACCOUNTANCY, FINANCE AND BUSINESS Coursework Structure/Instructions Course Code and Title: ABDM3314 Entrepreneurship Semester : 3 Year 2 Academic Year : 2014/2015 Programmes : Diploma In Business Studies (Marketing, E-Commerce & Marketing, Retail Management, Finance & Investment, Human Resource Management, International Business, Logistics & Supply Chain Management, Accounting, and Banking & Finance) Lecturer/Tutor : Lee Lian Fatt (L&T), Augustine Lee (T), George Tan
Words: 1538 - Pages: 7
better branding decisions; and 3) to provide a forum for students to apply these principles. Specifically, we will cover: • Building customers’ brand knowledge • Generating brand identities and value propositions • Using the marketing mix to effectively deliver the brand to the marketplace • Measuring brand equity • Creating a comprehensive and effective brand architecture • Managing brands over time Course Organization and Administration: Strategic Brand
Words: 3393 - Pages: 14
[pic] WATERFRONT QUARTER, HUDDERSFIELD DEWSBURY CENTRE, DEWSBURY |Assignment title |Task 1 – The Role of Marketing | | | |Assessor |Jo Holmes
Words: 1701 - Pages: 7
Your final marketing plan project is to be submitted using the Business Model Canvas format (similar to what we used for the week 3 version). You will use any well-known brand as the basis of your plan. You will research the company and competitors and develop a Market Plan for the introduction of a new product line. Before you start any work on this project, your selection of brand must be approved by your professor. Introduce a new product within the current line of products, and position your
Words: 445 - Pages: 2
MIT 3693 Entertainment Event Management Final Project - Page 1 Final Project – Event Management Project Learning Objectives To enable students to: l Learn the process of event and stage management l Understand the creating process of an event: include mission, theme, objective, concept, planning, budgeting, site selection, and show execution. l Train up the presentation skills by using basic tools Approach Group members need to find a real Hong Kong business, government or professional
Words: 271 - Pages: 2
and synthesis of issues, which are well integrated and evaluated, as appropriate. | | USE OF LITERATURE SHOWING KNOWLEDGE AND UNDERSTANDING including REFERENCING | 25 | The Global Marketing Assessment Task This assessment is in 2 parts: the group presentation and the individual report. The group presentation
Words: 610 - Pages: 3
