ARTICLE REVIEW Source Yoo B, Donthu N, Lee S. (2000), ‘An Examination of Selected Marketing Mix Elements and Brand Equity’ Journal of the Academy of Marketing Science, 28;195 viewed 2 January 2016, http://jam.sagepub.com/cgi/content/abstract/28/2/195 Introduction This review critically examines the article ‘An Examination of Selected Marketing Mix Elements and Brand Equity’ Journal of the Academy of Marketing Science. The review will first summarize the article. Secondly, it analyzes the effectiveness
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Teil III: Strategisches Marketing 119 1 Marketing-Ziele Die Analyse der strategischen Ausgangslage sowie Prognose- und Projektionsverfahren bilden die Grundlage zur Entwicklung von Zielen. Im Rahmen der strategischen Planung stehen Unternehmens- und Marketing-Ziele wiederum in enger Beziehung zur Formulierung und Ableitung von Strategien. Zielsysteme lassen sich als Hierarchie unterschiedlich stark konkretisierter Ebenen darstellen (vgl. Abb. 33). Die übergeordneten Ziele stellen dabei
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REPUBLIQUE DU BURUNDI MINISTERE DE LA PLANIFICATION DU RECONSTRUCTION DEVELOPPEMENT ET DE LA RECONSTRUCTION NATIONALE Programme d’Appui à la Gouvernance MONOGRAPHIE DE LA COMMUNE GITEGA Mu taho Bu gen dan a Gihe ta Gitega Nyaru sang e Ma k ebu ko Gishub i Itab a Ry ans oro Bu ra za Bu kirasaz i Province Gitega Gitega, Septembre 2006 i TABLE DES MATIERES LISTE DES ABREVIATIONS PREFACE INTRODUCTION PAGES CHAPITRE I. DESCRIPTION PHYSIQUE…..…………….……………….…..
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Vol.392/2008.3B INTERNATIONAL OUTLOOK ÅÃÌŷȽÒÖ¶¶ÆÒµ¾¼ÓÏ·Î ·Ë¼ÅŨ»×ÆÈÔóµÄ-ðìÖö ÈÄÀÙ Ôø³Ò / ËÄ´¨´óѧ¾-¼ÃѧԺ ÕªÒª ×ÔÅ·ÃË̼ÅÅ·ÅȨ½»Ò×ÖƶȳÉÁ¢ÒÔÀ´£¬ ÈËÃǹØ×¢µÄÍùÍùÊÇËü×÷Ϊһ¸ö»·±£¾-¼Ã¹¤¾ß£¬ ±¾ÎIJûÊöÁËÅ·ÃË̼ÅÅ·ÅȨ½»Ò×ÖƶȵĽ¨Á¢£¬ ÊÇ·ñ¸ÄÉÆÁË»·¾³¡£ ·ÖÎöÁËËü¶ÔÅ· Æä ʵ£¬ ÆóÒµÒò¸ÃÖƶȶøÊܵ½µÄ¾-¼ÃÓ°Ïì¸üÖµµÃÑо¿¡£ ÖÞÆóÒµµÄÉú²ú³É±¾ºÍÀûÈóµÄÓ°Ï죬 ¹Ø¼ü´Ê Å·ÃË Ì¼ÅÅ·ÅȨ½»Ò×ÖÆ¶È ×ܽá³öÔÚ¾-¼ÃÉÏËüΪŷÖÞÆóÒµ´øÀ´µÄÊÕÒæºÍ±×¶Ë¡£ ¾-¼ÃÓ°Ïì Å·ÃËÓÚ 2 0 0 5 ÄêÔÚÃËÄÚ½¨Á¢ÁË̼ÅÅ ·ÅȨ½»Ò×ÖƶÈ
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INDEX Strategic Marketing Management Papers 1. Decision making 1-1 Mizik, N. (2010) The theory and practice of Myopic Management. 1-2 Slater, S.F. and Narver, J.C. (1995). Marketing orientation and the learning process. 2. Innovation 2-1 Mahajan, V., Muller. E. and Bass, F.M. (1990). New product diffusion models in Marketing. A Review and directions for research. 3. Turbulence 3-1 De Meyer, A., Loch, C.H. and Pich, M.T. (2002). Managing Project Uncertainty: From variation to chaos
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MARKETING SZIGORLAT – FOGALMAK Story board Az elektronikus reklám készítésének második lépése (forgatókönyv, story board, clip) A szöveg és kép együttes megjelenítése (képregény). Copy Az írott sajtó reklám készítésének első fázisa. (copy, layout, film) Maga a szöveges tartalom. Layout Írott sajtó reklám készítésének második fázisa. A kész, grafikával ellátott reklám. A nyomtatott hirdetések layout tervezésekor 5 szempontot emelünk ki 1. egyensúly: az egyes elemek
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The New Dunkin Donuts District ManagerLani CampMGT 330: Management for OrganizationsProfessor AylwardNovember 5, 2014 The New Dunkin Donuts District ManagerAs a newly promoted district manager, my goal is to share and expand mymanagerial experience by building successful teams for each of the five locations I willbe responsible for. It is my promise to responsibly serve our guests, communities,franchisees, and employees with dedication. “Dunkin’ Brands offers a comprehensiveseries of award-winning
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Defining Marketing In this paper, the author’s personal definition of marketing as well three definitions from different sources are provided. The author also explains the importance of marketing in organizational success. Lastly, the author provides three examples from the business world to support her explanation. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need-satisfying goods
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v. 201303 Dream Appliance 3-Year Marketing Plan Assessment Code: MKT1 Task 318.1.5-06-15 Student Name:xxxxxx Student ID: xxxxxxx Date: xxxxxx Mentor Name: xxxxxxx v. 201303 Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ......................................................................................................................
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What is a Marketing Plan? "The formal marketing plan is the symbol and essence of purposeful management," in the view of many marketing executives surveyed by The Conference Board. "Formulation of a written plan to guide the future operations of the marketing function, some marketers contend, links in a practical way the customer oriented marketing concept and the principle of management by objectives. What is more, in the words of one executive, such a plan puts an end 'to the intuitive approach
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