1 6 CHAPTER Advertising, Publicity, and Sales Promotion In the summer of 1965, 17-year-old Fred DeLuca was trying to figure out how to pay for college. A family friend suggested that Fred open a sandwich shop—and then the friend invested $1,000 to help get it started. Within a month, they opened their first sandwich shop. From that humble start grew the Subway franchise chain with more than 33,000 outlets in 91 countries. Targeted advertising, timely publicity, and sales promotion have been
Words: 19343 - Pages: 78
Instructor’s Manual Fundamentals of Financial Management twelfth edition James C. Van Horne John M. Wachowicz JR. ISBN 0 273 68514 7 Pearson Education Limited 2005 Lecturers adopting the main text are permitted to photocopy the book as required. © Pearson Education Limited 2005 Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk Previous editions published under
Words: 80242 - Pages: 321
Instructor’s Manual Fundamentals of Financial Management twelfth edition James C. Van Horne John M. Wachowicz JR. ISBN 0 273 68514 7 Pearson Education Limited 2005 Lecturers adopting the main text are permitted to photocopy the book as required. © Pearson Education Limited 2005 Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk Previous editions published under
Words: 80242 - Pages: 321
Instructor’s Manual Fundamentals of Financial Management twelfth edition James C. Van Horne John M. Wachowicz JR. ISBN 0 273 68514 7 Pearson Education Limited 2005 Lecturers adopting the main text are permitted to photocopy the book as required. © Pearson Education Limited 2005 Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk Previous editions published under
Words: 80242 - Pages: 321
МОСКОВСКИЙ ГОСУДАРСТВЕННЫЙ ИНСТИТУТ МЕЖДУНАРОДНЫХ ОТНОШЕНИЙ (УНИВУРСИТЕТ) МИД РОССИИ Кафедра английского языка № 4 Н.И. Хватова Английский язык УЧЕБНОЕ ПОСОБИЕ ПО ПЕРЕВОДУ И РЕФЕРИРОВАНИЮ ЭКОНОМИЧЕСКИХ ТЕКСТОВ ЕВРОПЕЙСКИЙ УРОВЕНЬ «С 1» Третье издание Издательство МГИМО-Университет 2009 Данное пособие является третьей редакцией Учебного пособия по переводу и реферированию экономических текстов (первая редакция была выпущена в 1999
Words: 66090 - Pages: 265
Knowledge Management Tools and Techniques Practitioners and Experts Evaluate KM Solutions This page intentionally left blank Knowledge Management Tools and Techniques Practitioners and Experts Evaluate KM Solutions Edited by Madanmohan Rao AMSTERDAM • BOSTON • HEIDELBERG • LONDON NEW YORK • OXFORD • PARIS • SAN DIEGO SAN FRANCISCO • SINGAPORE • SYDNEY • TOKYO Butterworth-Heinemann is an imprint of Elsevier Elsevier Butterworth–Heinemann 200 Wheeler Road, Burlington, MA 01803
Words: 182966 - Pages: 732
Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission
Words: 128470 - Pages: 514
ADVANCED COMPUTER APPLICATIONS MODULE DEFINE A COMPUTER * An electronic machine that works under the control of stored programs to accept, process & output data/information for use by the operator. * A device that accepts data, processes the data in accordance with a stored program, generates results, and usually consists of input, output, storage, and arithmetic, logic, and control units. * A functional unit that can perform substantial computation, including numerous arithmetic
Words: 59334 - Pages: 238
Pg2Pg2 Dr. Sue Greener Business Research Methods
Words: 41014 - Pages: 165
HUMAN RESOURCES MANUAL CONTENTS SECTION 1. INTRODUCTION 1-1 1-2 2. EMPLOYMENT 2-1 2-2 2-3 2-4 2-5 2-6 2-7 2-8 3. Hours of Work Rest Days Public Holidays Typhoon Arrangements Rainstorm Warning Arrangements REMUNERATION 4-1 4-2 4-3 5. Employment Policy Manpower Plan & Control Recruitment Probationary Period Transfer Promotion Termination Retirement WORK SCHEDULE 3-1 3-2 3-3 3-4 3-5 4. Purpose of the Manual Human Resources Philosophy
Words: 39019 - Pages: 157
