UNIT – 1 / ADVERTISING Advertising Literal meaning of Advertising: Advertising was originated from a Latin term ―advertire‖ which means ―to turn to.‖ The dictionary meaning of the term advertising is ―to give public notice or to announce publicly.‖ Definition of Advertising: The American Marketing Association has defined Advertising as ―any paid form of non-personal presentation and promotion of goods, services or ideas by an identified sponsor.‖ Elaboration of the above definition: First
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of Mr. P. Meenakshi Sundaram Project guide (Deputy Manager, Logistics, CavinKare) XIME Xavier Institute of Management & Entrepreneurship Electronics City-Phase II, Bangalore-560100 Summer Internship Report 1|Page ACKNOWLEDGEMENT The 8 weeks of internship at CavinKare has been an enriching experience in terms of learning and application of theory into practice. The real time experience that I have received is something which cannot be emulated in a class room scenario and will be highly
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Ch a p ter 17 Tools of Monetary Policy In the chapters describing the structure of the Federal Reserve System and the money supply process, we mentioned three policy tools that the Fed can use to manipulate the money supply and interest rates: open market operations, which affect the quantity of reserves and the monetary base; changes in discount lending, which affect the monetary base; and changes in reserve requirements, which affect the money multiplier. Because the Fed’s use of these policy
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H8032-Prelims.QXD 7/1/06 11:08 AM Page i CIMA’S Official Learning System CIMA Certificate in Business Accounting, 2006 Syllabus Certificate Level Fundamentals of Ethics, Corporate Governance and Business law David Sagar Larry Mead Philippa Foster Back H8032-Prelims.QXD 7/1/06 11:08 AM Page ii CIMA Publishing is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2006
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This page intentionally left blank Managerial Economics Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous
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9-701-017 REV: NOVEMBER 29, 2004 PANKAJ GHEMAWAT The Globalization of CEMEX Geographic diversification enables us to operate in multiple regions with different business cycles. For the long term, we are trying to ensure that no one market accounts for more than one third of our business. Yet we do not diversify simply to balance cyclic downturns and upswings. We do not see volatility as an occasional, random element added to the cost of doing business in an interconnected global marketplace
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Walmart’s Strategy Walmart’s Current strategy In Walmart's thinking, there are three types of shopping trips (Depillis, 2013): The stock-up mission- this kind of shopping trip brings families to Walmart's 3,200 nationwide Supercenters. The basic grocery run- where shopping trip shoppers want to go someplace nearby, such as one of Walmart's 300 neighborhood markets. The "immediate access" stops - where shoppers head for the traditional convenience store. As of today, Walmart hasn't really
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Is the Fraud Act a Useful Tool in E-Crime Prosecution? Executive summary This paper sought to examine whether the Fraud Act 2006 could be a useful tool in the prosecution of e-Crimes. It turns out that crimes on the computer net works and other electronic forms have been prevalent for more than two decades without being successfully prosecuted in majority of cases. The Thefts Acts 1968 and 1978 had inadequacies to deal with the kind of offences possible on the electronic forms. Hence, to avoid
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registries. * Direct finance: occurs if a sector in need of funds borrows from another sector via a financial market. Financial market: is a market where participants issue and trade securities. * Indirect finance: a financial intermediary obtains funds from savers and uses these savings to make loans to a sector in need of finance. financial intermediaries: coalitions of agents that combine to provide financial services, such as banks, insurance companies, finance companies, mutual funds
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financial institutions, research institutions as well as development projects. The program covers a period of 12 weeks of organizational attachment. After the completion of four year academic BBA program, I, Ara Hosney student of American International University-Bangladesh was placed in Shinepukur Ceramics Ltd for the Internship Program. The duration of my organizationdal attachment was twelve weeks, starting from 16th May to 12st July,2006. As a requirement for the completion of the program I need to
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