EXTENSION STUDY Project by: 1. Kunal Agarwal – B002 2. Anurag Choudhary – B014 3. Vikram Iyer – B022 4. Sneha Jha – B026 5. Ninad Karandikar – B030 6. Smriti Mahajan – B032 7. Varun Verma – B062 Objectives of Today’s Discussion • Provide an analysis of the alcoholic beverage industry (and associated sub-markets, including beer, wine, liquor, and the nascent pre-mixed & energy segment) • Analyze PepsiCo’s operational and strategic advantages as they relate to potential entry into those markets
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journals. My research methodology will be doctrinal as well as non-doctrinal in nature and therefore data will be collected from both primary and secondary sources. The method of research would be deductive as conclusion would be drawn after the analysis and interpretation of data collected ------------------------------------------------- CHAPTER 1 ------------------------------------------------- UNETHICAL PRACTICES IN ADVERTISING INDUSTRY The field of advertising is extremely broad and
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SCHOOL OF ECONOMICS AND MANAGEMENT CORPORATE FINANCE: PEPSICO Corporation ratio analysis Name: Nguemhe Ngouem Jacques Ludovic Chinese name: 罗维克 Student number: 220123833 Country: Cameroon PEPSICO Balance Sheet | | | View: Annual Data | Quarterly Data | in thousands | Period Ending | Dec 30, 2011 | Dec 24, 2010 | Dec 25, 2009 | | Assets | Current Assets | | Cash And Cash Equivalents | 4,067,000 | 5,943,000 | 3,943,000
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PERFORMANCE APPRAISAL AT Submitted to: Mr Haroon Ahmad December 15th, 2011 Table of Contents Introduction 3 Pepsi Pakistan 3 Research Methodology
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Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry
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A&W (Root beer,) Sunkist (Orange,) and Sun Drop (Citrus.) Competitors: Coca-Cola and PepsiCo. Stock exchange: 47.33 Ticker symbol: DPS Name of outside auditors: Deloitte & Touche, LLP SIC (Standard Industry Classification): 2080 Beverages * History: Today, Dr Pepper Snapple Group is one of the leading producers of flavored beverages in North America and Caribbean. The have 6 of the top 10 non-cola drinks, and 13 of their 14 leading brands are ranked in the top two of its flavor
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Indian Ethos and Values Ethical Dilemmas faced by Pepsi Co. INSTITUTE FOR INTERNATIONAL MANAGEMENT & TECHNOLOGY, GURGAON SUBMITTED BY: SUBMITTED TO: Swati Khandelwal Ms. Monica Bhardwaj PGPM (2012) (Module Leader) Executive Summary: This assignment is all about
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Primary Objectives The main objective of research is to analysis how the brand effects the customer purchasing decision in FMCG goods Secondary Objectives The sub objective of research is to understand the choice of the customer is branded or non-branded goods What is a BRAND? Brand recognition and other reactions are created by the use of the product or service andthrough the influence of advertising, design, and media commentary. A brand is a symbolicembodiment of all the information
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A Comprehensive Comparison between Service Brand and Product Brand Contents Introduction 1. What is brand 1.1. Elements of Brand 1.2. Benefits of branding 1.3. Significance Of Adopting Proper Branding Strategy 2. Service brand: 2.1. Features Of Service Brand 2.2. Role Of Employers In Success Of Service Brand 2.3. Role Of Consumer In Success Of Service Brand 2.4. Challenges Service Branding Is Facing 3. Product Brand: 3.1. Features Of Product Branding 3.2. Role Of Manufacturers
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Edilberto G. Enriquez Jr Busineess Ethics: Final Paper THE PEPSI COMPANY All corporations operate with a license from society, and it’s critically important that we take that responsibility very, very seriously. We have to make sure that what corporations do don’t add costs to society. - Indra Nooyi, CEO PepsiCo The first job of management is, therefore, to identify and to anticipate impacts – coldly and realistically. The question is, Is what we do right, in the
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