First in Show Pet Foods, Inc. is a major producer of dog food for show-dog kennels in the U.S, and the company is now a supplier of a high quality dog food for show dogs called Show Circuit. First in Show executives are now seeking entry into the retail branded dog food market in Boston, Massachusetts with the help of Marketing Momentum Unlimited. First in Show recognized that due to the high quality of their product, which contains federally inspected beef by-products, the market development strategy
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First In Show Pet Foods currently produces and distributes dog food for show dog kennels in the United States. The company’s product, Show Circuit, is a unique food that gives dogs a healthy, shiny coat. The product is 85% fresh federally inspected beef and chicken and 15% high quality fortified cereal and contains no additives or preservatives. The product is frozen to keep the uncooked meat fresh. Problem: It has been brought to the company’s attention that a similar frozen dog food product
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First in Show Pet Foods is a major producer in the of dog food in the United States for show-dog kennels. The company is now a supplier of high quality dog food for show dogs called Show Circuit. Executives are now trying to find a way to enter into the retail branded dog food market in Boston with the help of Marketing Momentum Unlimited. Due to the high quality nature of their product, the market development strategy would introduce Show Circuit in frozen packaging. The fee for the modified 15-ounce
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Case Recap First in Show Pet Foods is a major producer of dog food for show-dogs. It is developing a marketing strategy for a new frozen dog food, Show Circuit, to enter into Boston’s supermarket arena. Breaking into the established dog food industry will not be an easy task. Show Circuit is a high quality, balanced frozen dog food that contains fresh meats and cereal with no additives or preservatives. A mink rancher looking to improve his mink’s coat formulated the product. The fresh ingredients
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First in Show Pet Foods, Inc. Case Analysis Case Recap To begin we must under the nature of the corporation and the market it is looking to advantage from. First in Show Pet Foods, Inc. has a known premium dog food that has been proven through the use of blue ribbon dogs. The brand is known as Show Circuit, which by today’s dog food standards it stands as an organic protein filled dog food. Currently, market research shows consumers regard to organic, non-GMO or additives dog foods. The type
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First in Show Pet Foods, Inc. BUAD 6300 Strategic Marketing and Analysis Dr. Michael L. Mallin Spring 2011 Meagan Frances Ayers • Anthony Fischer • Christopher Bomer Issue First in Show Pet Foods, Inc. has been a major producer of dog food for show dogs within the dog show circuit for several years. They create high-quality and high-priced products for show dogs and now see an opportunity to enter into new retail channels with their
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AND PROBLEM DEFINATION: First in Show Pet Foods, Inc. is a major producer of dog food for show-dog kennels in the U.S, and is now a supplier of a high quality dog food for show dogs called Show Circuit. The situation facing First in Show Pet Foods currently is one of expansion. First in Show wants to break into the world of retail branded pet food. The company has to choose the best suitable Advertisement and Trade Strategy. INDUSTRY AND MARKET ANALYSIS: The dog foods are distributed through two
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First in Show Pet Foods, Inc. BUAD 6300 Strategic Marketing and Analysis Dr. Michael L. Mallin Spring 2011 Meagan Frances Ayers • Anthony Fischer • Christopher Bomer Issue First in Show Pet Foods, Inc. has been a major producer of dog food for show dogs within the dog show circuit for several years. They create high-quality and high-priced products for show dogs and now see an opportunity to enter into new retail channels with their
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First in Show Pet Foods, Inc. Case Summary Key Issues/Background: First in Show Pet Foods, Inc. faces the daunting task of introducing a new brand of dog food to the Boston area, and then the rest of the nation. This is a difficult challenge, not only because the brand, Show Circuit is unknown, but also because this dog food is frozen, unlike nearly all other dog food, which is either bagged as dry or canned. This packaging difference affects First in Show because their food will be stocked
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First In Show Pet Foods, Inc. First In Show Pet Foods Swot Analysis The following SWOT Analysis ledger is for First in Show Pet Foods Inc., new frozen dog food product “Show Circuit”. It displays the Internal and External factors that will affect “Show Circuits” introduction to the pet food market. Although “Show Circuit” will need to reshape its prospective target markets views on conventional dog food, it has a researched and proven formula that will provide an improvement in dogs’ coat shine
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