The I/O Model of Above-Average Returns: explains the external environment’s dominant influence on a firm’s strategic actions. The model specifies that the industry in which a company chooses to compete has a stronger influence on performance than the choices managers make inside the organizations do. FOUR BASIC ASSUMPTIONS: 1. The external environment is assumed to impose pressures and constraints that determine the strategies that would result in above average returns. 2. Firms competing
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Technology and Value Chains | TRUE/FALSE 1. Technological change is a major factor in gaining competitive advantage. Answer: True Reference: Introduction Difficulty: Easy Keywords: technological, change, competitive, advantage 2. Advances in technology spawn new products and services. Answer: True Reference: Introduction Difficulty: Easy Keywords: technology, products
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growth. Innovators can dominate competitors and new markets. In the article “Blue Ocean or Fast Second Innovation? A Four Breakthrough Model to Explain Successful Market Domination”, Buisson and Siberzahn (2010) highlight how the theories of the first mover and fast second are recognized as the primary approaches to achieving innovation and domination in the market space. Buisson and Siberzahn (2010), insist that neither of these two theories can fully account for market domination and offer research
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collaborator- FDA’s rjected JJM’s to sell Pepcic AC on the grounds that the clinical trails failed to show its perforamnce as prevention medication.If JJM drops this claim it has a higher chance to be approved to be the first – to – market. Also, it is more advantageous for it to be the first-entrant to the OTC switch market.(discussed in next question) Differentiation- Eventhough prevention was a way to differentiate from exisitinf competition and future competition. Perpcic AC can differentiate itself
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Readings 1 17.03.2016 Thursday Introduction • Globalisation • Competitive advantage of nations Additional readings: Davies, H. & Ellis, P., 2000. Porter’s competitive advantage of nations: time for the final judgement? Journal of management studies, 37(8), pp.1189–1214. Dunning, J.H., 1993. Internationalizing Porter’s diamond. MIR: Management International Review, pp.7–15. Porter, M., 1990. The competitive advantage of nations. Harvard Business Review, 68(2), pp.73–93. 2 31.03.2016 Thursday
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Action at Wal-Mart LIKELIHOOD OF ATTACK First-Mover Incentives Organizational Size Quality LIKELIHOOD OF RESPONSE Type of Competitive Action Actor’s Reputation Dependence on the Market Popped the Top? COMPETITIVE DYNAMICS Slow-Cycle Markets Fast-Cycle Markets Standard-Cycle Markets SUMMARY REVIEW QUESTIONS EXPERIENTIAL EXERCISES NOTES LECTURE NOTES Chapter Introduction: The competitive landscape of the twenty-first century will be characterized by increasing
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5. References 9 1. Introduction 2.1. FDIs and Entry in China How should MNEs enter China? MNEs are usually presented with multiple entry choices, namely export, licensing agreements, franchising and FDIs. While each mode presents advantages and disadvantages, FDIs cause MNEs to make direct investments and be directly present in foreign countries, as opposed to indirect investments and presence through other modes of entry, hence the name “foreign direct investment”. But with direct
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their relevance over the years? Apple identified four key segments within the market: -Business, -Creative Professionals, -Education , -High end cosumers In 2000, 75% of the sales were to the traditional business and professional markets. The first ipod was launched in 2001 later followed by a 10 GB version. In 2003, the ITunes Music Store opened. Access to music and downloads became easier. By 2009, the situation had reversed with 60% of sales in the consumer markets of education, students
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Strategic Marketing and Marketing Plan Sales orientation | http://www.learnmarketing.net/orientations.htm | Market orientation | http://www.learnmarketing.net/orientations.htm | Marketing Myopia | http://encyclopedia.farlex.com/Marketing+myopiahttp://incite1.blogspot.com/2004/08/marketing-myopia.htmlhttp://www.dallascap.com/pdfs/MarketingMyopia.pdfFor lots of in-depth examples | Flat World E-Text Read Chapter 1 Print These Pages from the WGU E-Reserves Library * Four Eras in the
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First Mover Advantage and Branding: Apple versus Blackberry Problem Statement / Purpose of the Case The problem highlighted in the case exemplifies the demerits of solely depending on a single strategy, like First Mover Advantage (FMA), and not evaluating the status of the firm on a regular basis. The purpose of the case is to showcase the significance of building brand equity, which can even overtake the benefits of FMA, for a firm to succeed in the long run. Key Issues of the Case Intense
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