National Chiao Tung University GMBA Program Global Technology Strategy McKinsey Quartely Creating value through Innovation Team Lolo - 9988542 Alfonso – 9988 Date: May 31, 2011 Summary Innovation, according to the article, involves the development of new products or processes and the knowledge that produces them and those new products can either take the form of high-level building blocks, midlevel intermediate goods and ground-level final products. The underlying knowledge for
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performance of our company in ten years time and then analysis the decisions made based on various theory frameworks. Finally, key learnings gained from the simulation will be suggested and further discussion will be generated. 2. General performance The first five graphs in the Appendix indicate our general performance clearly. Graph 1 shows the change of SPI of all four companies from Period 0 to Period 10. Comparing to other competitors, our company realised a high SPI with a peak of 6104 in Period 8
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supermarket. 4) Use dentists for effective promotion especially for higher end toothbrushes. 5) Increase the unit sales of low level brushes by 15%, medium by 120% and higher by 25%. 3) Has Cottle enjoyed a first mover advantage? How? Ans: Yes Cottle has definitely enjoyed a first mover advantage which is indicative from its 46% market share it had acquired from 2004 to 2009 as compared to 22% of Dalton and 11% of Sarindia which were its primary competitors 4) In your view, who should Patel target
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opportunity and acting upon them before the competition.” This statement illustrates that Apple has shifted their focus on PCs where it is easily accessible and can be bought anywhere to creating iTunes, iPod, and iPad. Apple capitalized on the first mover advantage and transcends the marketplace with innovative products listed above. 2. Describe the role of Apple stores as an important part of its marketing strategy. Apple stores are different from other retailers. As stated in the case
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Jollibee Foods Corporation International Expansion Case Analysis Jollibee built its core brand on a selection of key criteria (core competencies) to ensure that they would succeed in a highly competitive fast food environment. Jollibee Foods Corp (JFC) business operations catered to Filipinos eating habits such as satisfying their palettes with spicy hamburgers. JFC store fronts were also designed to be friendly and inviting; a comfort zone where families could gather to enjoy a selection of
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by developing itself with various approaches. First of all, Panera Bread has observed the consumer always wanted good food quality and speed services. This has given the Panera Bread an opportunity to reposition itself by joining the concept of fast food and casual dining category. This category provided the consumer the alternative they wanted by capturing the advantages of the both categories. Besides, with the good timing which became the first mover to this new category also led itself to this
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in multiplatform software development. Oracle’s business strategy focused on building its technical expertise and customer service to provide performance standards that could not be matched by competitors. Oracle adopted a first mover competitive advantage when it was the first company to deliver multiple-interface software along with a range of accounting applications - all at record-setting speeds. An incentive-driven sales force was established in order to market to large corporations that would
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inductive approach, has been conducted as a case study by the use of secondary data. Wal-Mart began its internationalization by entering the two geographically nearest markets, namely Mexico and Canada. The entry into Mexico, which occurred 1991, was the first strategic move aiming at reaching the company’s overall goal of becoming the leading player in Latin America. Mexico together with Brazil are the two main emerging markets of Latin America characterized by a high growth potential on one hand, but a
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Arthur A. Thompson, Jr. University of Alabama 1. J. mmmm m University of Alabama University of South Alabama Crafting and Executing Strategy The Quest for Competitive Advantage Concepts and Cases 17TH EDITION McGraw-Hill Irwin Boston Burr Ridge, IL Dubuque, IA New York San Francisco St. Louis Bangkok Bogota Caracas Kuala Lumpur Lisbon London Madrid Mexico City Milan Montreal New Delhi Santiago Seoul Singapore Sydney Taipei Toronto Irfbfl ®(f Part O n e Concepts and Techniques
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Outbound marketing costs a lot more in relation to inbound marketing. Small firms are usually looking for cheaper methods for marketing. They want to keep costs as low as possible; outbound might not prove favorable for such firms. HubSpot has a first-mover advantage in inbound marketing therefore it is better for them to focus on creating consistency and providing quality products rather than devoting their time to outbound marketing, for which HubSpot said was ‘dead’. Inbound marketing results in
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