Amazon.com: An E-Commerce Retailer A case report prepared for MG 495 Business Policy Fall ! 2014 Amanda Ransdell August 23, 2014 AMAZON.COM: AN E-COMMERCE RETAILER I. INTRODUCTION Amazon.com is one of the most prominent names in the e-commerce sector and has been for many years. In order to stay relevant in an ever-expanding market, Amazon.com has to continue to evolve. A. EXECUTIVE SUMMARY 1. Amazon.com wants to expand to keep up with the growing online marketplace
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Business Case Study: American Airlines 1. Perform a five-forces analysis of the US airline industry focusing on entry barriers and pricing rivalry Threat of new entrants: Though it might appear to be hard to get into, entry into the airline industry depends on whether there are substantial costs to access banks and credit. If borrowing rates are cheap, then there is more of a likelihood that new competitors will enter and the more saturated it will become for all competitors. However, an airline
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INTRODUCTION According to Apple Computer's 2007 10-K Annual Report, "The Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings." The company's 2005 Mission Statement reads: Apple Computer is committed to protecting the environment, health
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classical theories that derived from an economic perspective. There are 4 theories involved in country-based theories. They are Mercantilism Theory, Absolute Advantage Theory, Comparative Advantage Theory and Heckscher-Ohlin Theory. Firm-based theories attempt to explain business phenomena related to international trade. Mercantilism theory was the first theory of international business that emerged in England in the mid of 16th century. The principal affirmation of the theory was its gold and silver
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and for good reason. Management theorists, consultants, and practitioners often vehemently disagree on how firms should craft tech-enabled strategy, and many widely read articles contradict one another. Headlines such as "Move First or Die" compete with "The First Mover Disadvantage." A leading former CEO advises "destroy your business,” while others suggest firms focus on their "core competency" and "return to basics." The pages of the Harvard Business Review declared “IT Doesn’t Matter”, while
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In keeping with the business strategy perspective, an organization’s competitive advantage lies in its ability to produce or get resources and competences, "take a strategic position in a market and implement a competitive strategy that takes into consideration the opportunities and threats in the external environment” (Porter, 1980). Applying a business strategy that is coherent increases competitive advantage by influencing organizational outcomes and creates superior performance. IBM has successfully
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signifies a first for the global automobile industry, the NANO brings the comfort and safety of a car within the reach of thousands of families. The standard version has been priced at USD $2500.00 (TataNANO, 2010). 1.2.1 Tata NANO Market Segment The Tata NANO is launched car for the mass market and it has been labeled as the Model T for the 21st century. Available at just USD $2,500, it is billed as the world's cheapest car. The potential is for a totally new market segment -- first in
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low cost, hardworking, and dependable airlines company. After the 2001 September terrorist attacks, JetBlue seized the opportunity to expand by launching an initial public offering. When other airlines were slow to resume operations, JetBlue tool advantage of the situation by increasing safety measures, boosting services offered, and expanding operations. Between 2002 and 2003, JetBlue grew rapidly until profits dropped significantly in 2004. With rising fuel cost, aggressive competition, and an aging
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2) The “Business-to-business e-commerce would be reached $12.4 trillion in 2012” according to the case. 3) The growth rate in online retail sales would continue to low. Company like eBay should expand in more markets to create more competitive advantages. 3. Key success factors: 1). the ability to “generate traffic” to the site in form of both new and returning customers. 2) Partnered with online shopping search engines. 3) Terrific advertising. 4) Good customer services. 4. The company’s
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intensifying across the world. The old business model of most airlines business focused on the full service, while the new business model focuses on using digital technology to make the business becomes more and more efficient, and thus, leading to cost advantage. Facing the digitalization era, by 2007, AirAsia had become one of the most successful budget airlines in the world. Having dominated Southeast Asia and entered China and India, AirAsia was poised to solidify its place as a top budget airline and
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